Anklets — Trend Insights & Market Overview

Summary

Anklets are poised to become a defining accessory in the Brazilian market for the summer 2026 season, evolving from simple beachside adornments into versatile and sophisticated statement pieces. This trend sees anklets being worn across a multitude of settings, from casual daytime outings to formal evening events, and paired with everything from sneakers and sandals to high heels. The resurgence reflects a broader cultural shift towards authenticity and a celebration of the body, with designs that cater to both minimalist and bold aesthetic preferences. The upcoming trends showcase a rich diversity of materials, highlighting the accessory's adaptability. Classic gold and silver chains offer timeless elegance, while vibrant colored stones and sparkling zirconia add a playful, energetic touch. Natural elements, particularly sea-inspired charms like cowrie shells ("búzios"), connect the trend to Brazil's strong beach culture. Furthermore, the reintroduction of elegant pearls in modern designs bridges the gap between casual wear and formal jewelry, adding a touch of refined femininity to the trend. Styling plays a crucial role in this evolution, with layering emerging as a key practice. The trend encourages wearing multiple anklets at once, often mixing different materials, thicknesses, and metals like gold and silver to create a personalized and eclectic look. The emphasis on unique charms and customizable combinations allows individuals to express their personal style, solidifying the anklet's position as a significant and expressive component of contemporary fashion in Brazil.

Sourcing Playbook Overview

Anklets represent a significant and growing trend in the Brazilian accessories market, driven by the country's vibrant beach culture and year-round summer fashion. The category is clearly segmented into two primary opportunities for brands: a value-driven, bohemian style perfect for high-volume, seasonal sales, and a premium, 'semi-joia' (semi-precious) style catering to consumers seeking elegant, durable pieces for daily wear. The value segment focuses on trendy, pre-layered sets featuring popular charms like sea life and celestial motifs, using materials such as stainless steel and plated alloys. In contrast, the premium segment emphasizes minimalist, single-chain designs crafted from 925 Sterling Silver, genuine freshwater pearls, and natural gemstones, with a focus on hypoallergenic properties and durable PVD plating. To successfully enter this market, brands must understand these distinct consumer needs and act quickly to source collections of wholesale anklets that align with current demand.

Frequently Asked Questions