Hair Ties — Trend Insights & Market Overview

Summary

For the upcoming Summer 2026 season in Brazil, the hair tie market is moving beyond simple functionality, transforming these everyday items into key fashion statements. The overarching trend points towards a celebration of individuality and artisanal craftsmanship. Consumers are seeking accessories that not only hold their hair but also express personal style, with a strong preference for handmade and unique pieces. This shift reflects a broader fashion movement towards authenticity and adding a personalized, sophisticated, or fun touch to even the most basic outfits. Key trends highlight a focus on texture, silhouette, and embellishment. Expect a surge in hair ties featuring romantic, playful, and artisanal elements. Materials like crochet, satin, and linen will be prominent, often taking the form of oversized maxi bows, elegant scarf-scrunchies with flowing tails, or fully crocheted pieces. For a more whimsical approach, elastic ties will be adorned with playful charms and pendants, turning a simple hair accessory into a maximalist piece of jewelry. Even the classic scrunchie is elevated through the use of luxurious satin, emphasizing material quality and sheen. This evolution in hair accessories is driven by several key consumer desires. The "craftcore" movement fuels the popularity of crochet, as shoppers seek personal, unique items that stand apart from mass production. Simultaneously, global romantic aesthetics inspire the dramatic maxi bow trend, offering a bold expression of femininity. For younger consumers, the appeal of playful charms lies in the opportunity for personalization and dopamine-boosting fun. Finally, practical considerations are not forgotten, with materials like satin being chosen for their gentle, anti-frizz properties, a significant advantage in Brazil's humid summer climate.

Sourcing Playbook Overview

Hair Ties represent a dynamic and high-demand category in the Brazilian market, driven by fast-fashion trends and strong aesthetic influences from Korean, artisanal, and 'blogger' styles. The market is clearly segmented, offering diverse sourcing opportunities for brands. The value segment focuses on affordability and volume, catering to consumers seeking everyday options and hair ties bulk kids packs. These products utilize cost-effective materials like polyester satin and standard elastics, often sold in multi-packs to maximize value. Conversely, the premium segment emphasizes superior quality, positioning hair ties as fashion accessories or hair health solutions. This niche uses high-end materials such as 100% Mulberry Silk and velvet, features detailed craftsmanship, and is often presented in gift-worthy packaging. For brands, understanding this dual-market structure is key to capturing consumer interest and capitalizing on the demand for everything from simple scrunchies to elaborate, embellished accessories.

Frequently Asked Questions