Live In High Waist Leggings
by Zella
Product Variations
Trend Summary
This is a foundational product that aligns with the demand for reliable, everyday staples. Its availability in colors like grey and brown taps into 'The New Neutrals & Earthy Tones' trend.
Key Features
- Moisture-wicking fabric
- No-slip waistband
- Durable construction
- High-waist fit
Featured In
Product Specifications
Differentiation Strategy
The primary differentiator is the use of a ribbed, textured fabric, which adds visual interest and a more premium feel, aligning with current fashion trends.
The introduction of recycled polyester as a material component allows the brand to target environmentally conscious consumers.
The color palette is shifted towards trendy, earthy tones to distinguish it from the standard offerings of the reference product.
Success Replication
This spec builds on the reference product's success by maintaining the high-quality construction elements like flatlock seams and a reinforced gusset for durability and comfort.
It also keeps the highly-praised no-slip, high-rise waistband with a hidden pocket, which provides both functionality and a secure fit.
The focus on a figure-sculpting fit and reliable opacity ensures it meets the performance expectations set by the original.