Legging
Explore product themes and innovation directions
6 themes available

The New Neutrals & Earthy Tones
This product can easily tap into this trend by offering a color palette of chocolate brown, charcoal grey, and burgundy in addition to black. This allows a value-priced item to feel current and sophisticated, providing a chic alternative to basic black without adding cost.

Utilitarian & Performance-Driven
While value-oriented, the spec still meets basic consumer expectations for performance by including moisture-wicking fabric and a functional pocket. A brand could further lean into this by offering a version made from recycled polyester, appealing to the conscious consumer.

The Flared Revival
This product is a direct embodiment of this theme. It leverages the comeback of the early 2000s yoga pant silhouette but with modern fabric and a more refined fit, creating a fashion-forward look that is both nostalgic and contemporary.

Elevated & Textured Fabrics
This spec is the epitome of this trend. The micro-ribbed knit adds a layer of sophistication and luxury, allowing the legging to be styled for more social or fashion-forward settings beyond the gym.

The Cropped Capri Comeback
By focusing on a 7/8 length, this spec aligns with the trend toward shorter lengths that spotlight footwear. This length is practical for performance (avoiding friction at the ankle) and is re-emerging as a fashionable choice for creating interesting proportions with oversized tops.

Retro / Y2K Fashion
The flared silhouette is a direct and stylish nod to Y2K fashion, appealing strongly to Gen Z and trend-conscious millennials who are driving this nostalgic revival.
Trendy Brands
Lululemon
A market leader in the athleisure space, known for its high-quality, performance-oriented fabrics and cult-favorite styles that blend workout functionality with everyday comfort.
Alo Yoga
A trendy, celebrity-endorsed brand that excels at merging high-performance activewear with fashion-forward designs, often setting trends in silhouettes and fabrics.
Athleta
A subsidiary of Gap Inc., Athleta focuses on creating versatile and sustainable performance apparel for women, with a strong emphasis on inclusive sizing and functional design.
Zella
Nordstrom's in-house activewear brand, Zella is known for its accessible, durable, and comfortable leggings that have become a staple for everyday wear.
Commando
A brand specializing in seamless undergarments and innovative ready-to-wear pieces, famous for its fashion-forward leggings, particularly its faux leather styles.
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