Salutation Stash 7/8 Tight
by Athleta
Product Variations
Trend Summary
The inclusion of pockets makes this a standout product within the 'Utilitarian & Performance-Driven' trend, highlighting the market's need for functional details in everyday apparel.
Key Features
- Side stash pockets
- Soft Powervitaâ„¢ fabric
- 7/8 length
- Supportive compression
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through cost-effective material and construction choices. Instead of a premium branded fabric, a standard polyester/spandex blend is used, which is known for its durability and affordability. Construction is simplified by using traditional stitched seams instead of bonded ones, which significantly lowers manufacturing costs. The product is positioned not as a high-performance athletic garment, but as a versatile daily-wear essential that offers the core benefit of leggings with pockets.
Success Replication
The strategy is to replicate the most valued functional features of the reference product at an accessible price. This is achieved by retaining the popular high-rise, 7/8 length silhouette that offers a flattering and versatile fit. Most importantly, it keeps the dual side pockets, a key utility feature that drives purchase decisions. The focus is on providing a comfortable, functional legging for everyday use, from light workouts to running errands.