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Nylon Duck Key Keeper

Nylon Duck Key Keeper

by Carhartt

mid-tier
US

Trend Summary

This product is a prime example of the 'Functional Fashion Fobs' trend, prioritizing durability, utility, and a rugged aesthetic for a practical everyday carry solution.

Key Features

  • Durable Cordura nylon fabric
  • Water-repellent
  • Robust construction for heavy use
  • Utilitarian design

Featured In

Etsy
The Zoe Report
L'OFFICIEL
Good Housekeeping

Product Specifications

Strap Material
12 oz cotton canvas with a water-resistant wax coating
Hardware Material
Brass with a matte black PVD (Physical Vapor Deposition) coating
Shape
A rectangular canvas strap, folded and secured with a decorative metal rivet, featuring a carabiner-style clip and a key ring.
Strap Construction
The canvas is folded and held by a custom-branded metal rivet.
Branding
A small, woven brand label is stitched onto the canvas strap.
Overall Length
5.5 inches
Width
0.85 inches
Key Ring Diameter
1 inch
Color Options
Slate Grey, Forest Green, Desert Tan, Burgundy
Primary Attachment
A spring-loaded carabiner clip.
Key Attachment
A 1-inch flat-profile split key ring.
Hardware Finish
Matte black

Differentiation Strategy

This product differentiates itself by using waxed canvas, offering a different texture and a more "heritage" feel than nylon. The matte black hardware and a wider range of modern, earthy colors provide a more contemporary and style-conscious look. Replacing the snap with a decorative rivet and adding a woven label offers a different branding approach that feels more aligned with a fashion-forward, mid-tier market.

Success Replication

This specification keeps the popular folded strap design and the combination of a clip and a key ring. It maintains a rugged, durable feel, which is a key part of the original's success. The use of canvas and a branded element taps into the heritage and workwear aesthetic that has made Carhartt a popular brand.