
Elation Flare Pant
by Athleta
Product Variations
Trend Summary
This pant is a key player in 'The Flared Revival,' offering a comfortable and supportive option that meets consumer demand for versatile, fashion-forward silhouettes.
Key Features
- Flared leg opening
- Soft Powervita™ fabric
- Supportive high-rise waistband
- Sweat-wicking
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through fabric texture and enhanced functionality. The introduction of a ribbed knit fabric adds visual and tactile interest, aligning with the trend of elevated textures. This moves the pant beyond a basic activewear piece into a more fashion-forward item. The addition of two functional side pockets, a common request for leggings, provides a practical advantage over the reference product's single small back pocket. The color palette would lean heavily into sophisticated, earthy tones and seasonal fashion colors to further distinguish it from the competition.
Success Replication
This specification replicates the core elements that make the Elation Flare Pant a success: the "buttery soft" fabric feel, a supportive high-rise waistband, and a flattering flare silhouette. It maintains the minimal seam construction for distraction-free comfort, a feature praised in the original. The offering of multiple inseam lengths is also retained to ensure a great fit for a wider range of customers, which is a significant competitive advantage.
