Wunder Train High-Rise Tight
by Lululemon
Product Variations
Trend Summary
This product directly caters to the 'Utilitarian & Performance-Driven' theme, offering advanced technical features for consumers who prioritize function in their activewear.
Key Features
- Fast-drying Everlux™ fabric
- High-rise fit
- Moisture-wicking
- Supportive feel
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily driven by achieving an accessible price point. This is accomplished by using a cost-effective polyester/spandex blend, which is a standard durable choice for activewear. The design is simplified by removing the continuous drawcord and reducing the number of available inseams, which lowers manufacturing complexity and cost. The product is positioned for versatility, targeting consumers who want a trendy-looking legging for daily activities and light fitness rather than intense, specialized training.
Success Replication
This specification retains the most popular and visually recognizable features of the reference product: the flattering high-rise silhouette, a comfortable wide waistband, and a tight, body-hugging fit. It keeps the core functionality of a technical legging by using a moisture-wicking stretch fabric suitable for exercise. It also includes the highly valued hidden waistband pocket for small essentials, maintaining a baseline of practicality.