Align™ High-Rise Pant
by Lululemon
Product Variations
Trend Summary
This model is the epitome of the comfort-driven, everyday legging. Its popularity in various neutral and earthy tones aligns perfectly with 'The New Neutrals & Earthy Tones' trend.
Key Features
- Buttery-soft Nulu™ fabric
- High-rise fit
- Four-way stretch
- Lightweight feel
Featured In
Product Specifications
Differentiation Strategy
Utilizes a polyester-spandex blend, which is significantly more affordable than a high-nylon composition, allowing the product to hit a value-oriented price point.
Simplifies the construction with a single-layer waistband and fewer inseam options to reduce manufacturing costs and streamline inventory.
Positions the product as an accessible "everyday essential" for lounging, errands, and light activity, rather than a specialized technical garment for yoga.
Focuses marketing on durability and ease of care, as polyester blends are known for their resilience and resistance to wrinkling.
Success Replication
Retains the popular high-rise, flat waistband design to provide a comfortable and flattering fit that does not dig into the skin.
Emulates the "soft feel" of the reference product by using a peached or brushed polyester fabric, which is a cost-effective way to achieve a sensation of softness and comfort.
Keeps the small, hidden waistband pocket, a key functional feature that customers appreciate for its practicality.