Live In High Waist Leggings
by Zella
Product Variations
Trend Summary
This is a foundational product that aligns with the demand for reliable, everyday staples. Its availability in colors like grey and brown taps into 'The New Neutrals & Earthy Tones' trend.
Key Features
- Moisture-wicking fabric
- No-slip waistband
- Durable construction
- High-waist fit
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through a more accessible price point, made possible by a simpler polyester-spandex blend and more cost-effective overlock seam construction.
The design is simplified by removing the hidden waistband pocket.
The color palette is limited to core neutral colors to streamline production and appeal to a customer base seeking basic, functional wardrobe staples.
Success Replication
This specification retains the most popular features of the reference product: a flattering high-rise fit, a wide waistband, and the absence of a front center seam for a smooth appearance.
The core focus is on providing a comfortable, versatile legging for everyday wear, much like the Zella original.
The tapered leg style ensures a classic silhouette that is easy to style.