Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
To win the value segment, we will launch a '90s Brown Lipgloss that delivers a premium experience at an accessible price...
Our premium '90s Brown Lipgloss will be positioned as a high-performance, nourishing lip treatment with cosmetic benefit...
•To win the value segment, we will launch a '90s Brown Lipgloss that delivers a premium experience at an accessible price.
•The strategy focuses on a high-performance, non-sticky formula that provides lasting hydration and a high-shine finish.
•By perfecting the texture, offering flattering brown shades, and using a superior applicator in a leak-proof lip gloss tube, we will directly address the most common customer complaints and outperform competitors on the features that drive positive reviews.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Texture | Creamy, Buttery, and Non-Sticky | Directly addresses the top positive insight for a comfortable, smooth feel while avoiding the common complaint of a tacky or sticky texture that plagues many affordable glosses. |
| Hydrating Ingredients | Infused with Shea Butter and Vitamin E | Meets the high demand for moisturizing properties that leave lips feeling soft even after wear. These ingredients are well-known, trusted, and cost-effective for this segment. |
| Color & Finish | Buildable Medium Pigment with a High-Shine Finish | Provides a solution to complaints of shades being 'too sheer' by offering buildable color, while delivering the glossy, luscious look that is a core purchase driver. |
| Shade Range | Three versatile '90s brown and nude shades tested on diverse skin tones | Targets the praise for flattering shades on a variety of complexions and proactively reduces the risk of 'color mismatch' complaints by ensuring broad appeal. |
| Applicator | Oversized, soft doe-foot applicator with an extended wand | Combines the preferred large, soft applicator for easy application with a longer wand to solve the design flaw of being unable to reach all the product in the tube. |
| Packaging | Leak-proof lip gloss tube container with a secure wiper system | Directly engineers a solution for leaking tubes, a major source of customer frustration and negative reviews, enhancing perceived quality and value. |
| Scent | Subtle and pleasant vanilla-chocolate scent | Leverages the insight that pleasant scents enhance the user experience, choosing a popular and comforting profile while avoiding overpowering artificial smells. |
Reduces component costs and simplifies the filling process, allowing for a lower retail price point while still delivering the same quality formula.
Lowers formula cost by simplifying the ingredient deck while still providing the moisturizing benefit customers expect.
Eliminates tooling time and delays associated with custom packaging, allowing for a faster launch by using readily available, high-quality stock components.
Significantly cuts down on R&D and production time by customizing a proven, stable base with our specific pigments and scent.
Creates a memorable product identity and a strong point of differentiation in a crowded market, appealing to nostalgia.
Provides an opportunity for branding and creating a distinct visual identity on the shelf, even when using stock tube shapes.
Verified suppliers and product samples we recommend for this category.
Helen Beauty Lip Glaze Lip Mud Velvet Matte Matte Whitening Lipstick Makeup One Piece Wholesale
USD $0.60
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Cross-Border In-Stock Rihanna Shimmering Rich Color Lip Glaze Water Gloss Lipstick Starry Nude Crystal Glow
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Cross-Border In-Stock Water Gloss Makeup Lipstick Rihanna Shimmer Lip Glaze Mirror Star Crystal Lip Gloss Star Glow
USD $1.48
MOQ: 1 | Orders: 17
Cross-Border Spot Water Gloss Makeup Lipstick Rihanna New Lip Glaze Mirror Star Nude Crystal Lip Gloss Lipstick Glow
USD $1.48
MOQ: 1 | Orders: 4
HERORANGE ~ Star-glittering Lip Honey Pearlescent Fine Glossy Mirror Doodle Lip Clear Glossy Lip Glaze
USD $0.82
MOQ: 1 | Orders: 2,578
Wow Judydoll Lip Mousse Cream Cushion Lip Cream Matte Lipstick Lip Glaze Lip Mud, Fade-resistant, Transfer-proof, for Women
USD $4.54
MOQ: 1 | Orders: 4
Quality risks, pricing levers, and key specifications to keep in mind.
Supplier data for '90s brown lipgloss reveals a heavy concentration in China's Guangdong and Zhejiang provinces. Guangdong, with clusters in Guangzhou and Shantou, stands out as a comprehensive manufacturing center, while Zhejiang's Jinhua (including Yiwu) is a primary hub for competitively priced products. These regions offer a mix of large-scale production, rapid development, and cost-effective sourcing options.
Submit your design with target specs, and we'll connect you with vetted manufacturers.