Sourcy
Sourcy
Updated: 01/03/2026Trend: growing

Brightening Vitamin C Face Gel

  • -The Brightening Vitamin C Face Gel is a high-demand product in the Brazilian beauty market, appealing to consumers seeking effective, lightweight skincare.
  • -The trend is split into two key segments: a value-driven market focused on fast-absorbing, matte-finish gels for daily use, and a premium market demanding luxurious, high-potency formulas with an immediate 'glass skin' glow.
  • -For brands, this presents a clear opportunity to capture market share by quickly sourcing a product that aligns with either the value-for-money or the high-performance luxury consumer.
Brightening Vitamin C Face Gel 1
Brightening Vitamin C Face Gel 2
Brightening Vitamin C Face Gel 3
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Choose your target segment

Pick either Value or Premium positioning. This determines your price point, materials, and target customer.

Value Segment

Value Brightening Vitamin C Face Gel

R$5 - R$12/unit

This product is positioned as the ultimate daily brightening face gel for oily to combination skin types, offering excep...

Premium Segment

Premium Brightening Vitamin C Face Gel

R$38 - R$98/unit

This product is a luxurious, rejuvenating antioxidant treatment designed for dry and mature skin seeking an immediate 'g...

Strategic Narrative

This product is positioned as the ultimate daily brightening face gel for oily to combination skin types, offering exceptional value.

The strategy is to deliver a lightweight, fast-absorbing, matte-finish formula that directly addresses customer praise for a 'dry touch' feel and solves the pain point of stickiness.

By incorporating stabilized Vitamin C with Niacinamide and soothing Aloe Vera, it targets visible improvements in acne marks and skin tone, addressing concerns about ineffectiveness and breakouts.

Hygienic, sealed packaging with an outer box elevates the perceived quality, directly countering negative feedback about poor presentation and building trust for this daily use anti-aging and brightening gel.

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Recommended Specifications

The blueprint for your value product.

ParameterRecommendationRationale
Formulation TextureLightweight, fast-absorbing, non-sticky gel-cream with a 'dry touch' matte finish.Directly leverages positive feedback for 'lightweight, fast-absorbing' textures and a 'matte finish' which is highly desired by users with oily skin. This counters negative feedback about 'sticky or gooey' and 'watery' consistencies.
Key Active IngredientsSodium Ascorbyl Phosphate (stabilized Vitamin C), 4% Niacinamide, Aloe Vera Extract.Sodium Ascorbyl Phosphate is stable and effective for brightening and acne-prone skin, addressing complaints of breakouts. Niacinamide is proven to fade marks and even tone, tackling reports of ineffectiveness. Aloe Vera adds hydration and soothing properties, connecting to the 'aloe vera gel' SEO keyword and helping to prevent irritation.
FragranceMild, natural orange/citrus essential oil blend.Aligns with strong positive sentiment for a 'mild and pleasant' citrus scent, enhancing the user experience without being overpowering.
Primary Packaging100g sealed tube with a flip-top cap.A sealed tube is perceived as hygienic and safe, a key positive insight. The 100g size is standard for the value segment and reinforces the value-for-money perception.
Secondary PackagingPrinted cardboard outer box.Addresses the negative feedback of products arriving without a box, which cheapens the experience. An outer box enhances perceived quality and brand integrity.
Key ClaimsBrightens and evens skin tone, fades acne marks, controls oil, provides a matte base for makeup.Focuses on benefits reported by satisfied customers ('fading acne marks', 'evening out skin tone') and its utility under makeup, making the claims credible and appealing.
Value Engineer

Key Active Ingredients: Remove Niacinamide and use a lower concentration of a basic stabilized Vitamin C (e.g., Ascorbyl Glucoside).

Simplifies the formula to its core 'brightening' function, significantly reducing COGS while still delivering a basic Vitamin C benefit.

Packaging: Eliminate the secondary outer box and use a simple, unsealed tube.

Reduces packaging costs and simplifies the supply chain, but risks negative customer perception regarding hygiene and quality.

Speed to Market

Formulation: Utilize a manufacturer's stock 'brightening gel' base formula.

Drastically reduces R&D and production lead time by using a pre-tested, readily available formula, allowing for faster market entry.

Packaging: Use standard, in-stock tube and cap components from the supplier's catalog.

Avoids delays associated with custom mold creation and component manufacturing, speeding up the final assembly process.

Differentiation

Size Offering: Introduce a 200g 'bulk face gel' pump bottle.

Creates a unique value proposition, appealing to budget-conscious families or heavy users. Directly leverages the 'bulk face gel' SEO keyword to attract a specific customer segment.

Sensory Experience: Add a cooling agent (e.g., Menthyl Lactate) for a refreshing sensory feel upon application.

Differentiates the product with a unique sensory benefit that enhances the feeling of freshness, particularly appealing for warm climates or oily skin.

Product Line Extension: Launch a 'Fragrance-Free' version for sensitive skin.

Captures a market segment that is often sensitive to fragrances, broadening the customer base and showing brand responsiveness to different needs.

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Sourcy recommended suppliers and products

Verified suppliers and product samples we recommend for this category.

Verified Suppliers

Guangdong Miaolian Cosmetics Co., Ltd.

Guangdong Guangzhou Baiyun District Huangbian South Road No. 213 Creative Park
Excellent QualityExcellent Dispute ResolutionGood Returns
Guangdong Miaolian Cosmetics Co., Ltd. product 1Guangdong Miaolian Cosmetics Co., Ltd. product 2Guangdong Miaolian Cosmetics Co., Ltd. product 3Guangdong Miaolian Cosmetics Co., Ltd. product 4
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Guangdong Oupei Cosmetics Co., Ltd.

Guangdong Yunfu Xingning County Xincheng Town Wanyang Avenue No. 2 Phase I Plot 003 Building 8
Good QualityGood LogisticsExcellent Dispute Resolution
Guangdong Oupei Cosmetics Co., Ltd. product 1Guangdong Oupei Cosmetics Co., Ltd. product 2Guangdong Oupei Cosmetics Co., Ltd. product 3Guangdong Oupei Cosmetics Co., Ltd. product 4
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Guangzhou Haishi Biotechnology Co., Ltd.

Guangdong Guangzhou Baiyun District Dayuan Street Jinshi 3rd Road No. 33-13 Yiyun Science and Technology Innovation Center Building 2, 21st Floor
Fast ResponseExcellent Dispute ResolutionExcellent Returns
Guangzhou Haishi Biotechnology Co., Ltd. product 1
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Xingfu Biotechnology (Guangdong) Co., Ltd.

Guangdong Zhaoqing Zhaoqing City
Good Dispute ResolutionGood ReturnsGood Overall Service
Xingfu Biotechnology (Guangdong) Co., Ltd. product 1Xingfu Biotechnology (Guangdong) Co., Ltd. product 2Xingfu Biotechnology (Guangdong) Co., Ltd. product 3Xingfu Biotechnology (Guangdong) Co., Ltd. product 4
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Guangzhou Haishi Biotechnology Co., Ltd.

Guangdong Guangzhou Baiyun District Dongping Village
Excellent QualityExcellent Dispute ResolutionExcellent Consultation
Guangzhou Haishi Biotechnology Co., Ltd. product 1Guangzhou Haishi Biotechnology Co., Ltd. product 2Guangzhou Haishi Biotechnology Co., Ltd. product 3Guangzhou Haishi Biotechnology Co., Ltd. product 4
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Product Samples

All English ZOZU VC mask vitamin C essence mask VCface mask foreign trade cross-border factory wholesale

All English ZOZU VC mask vitamin C essence mask VCface mask foreign trade cross-border factory wholesale

Value

BRL $0.27

MOQ: 1 | Orders: 369

Nicotinamide stock solution, Tranexamic acid, Hyaluronic acid, VC essence, 5% Ceramide essence, brightens skin tone, cross-border

Nicotinamide stock solution, Tranexamic acid, Hyaluronic acid, VC essence, 5% Ceramide essence, brightens skin tone, cross-border

Value

BRL $6.03

MOQ: 3 | Orders: 8,820

OUHOE Vitamin C Facial Gel Cream Gentle Nourishing Brightening Moisturizing Moisturizing Light Line Moisturizing Skin Care Cream

OUHOE Vitamin C Facial Gel Cream Gentle Nourishing Brightening Moisturizing Moisturizing Light Line Moisturizing Skin Care Cream

Value

BRL $5.40

MOQ: 3 | Orders: 1

Special Offer Whitening and Anti-Freckle Essence 30ml Lightens Spots and Evens Skin Arbutin Vc Niacinamide Essence Original Solution

Special Offer Whitening and Anti-Freckle Essence 30ml Lightens Spots and Evens Skin Arbutin Vc Niacinamide Essence Original Solution

Value

BRL $2.25

MOQ: 3 | Orders: 1,957

Wholesale VC stock solution vitamin c moisturizing moisturizing repair white essence in stock water vitamin c essence cross-border

Wholesale VC stock solution vitamin c moisturizing moisturizing repair white essence in stock water vitamin c essence cross-border

Value

BRL $4.86

MOQ: 3 | Orders: 1,406

Full English vitamin C essence hydrating pore shrinkage anti-wrinkle essence water ZOZU cross-border foreign trade factory direct sales

Full English vitamin C essence hydrating pore shrinkage anti-wrinkle essence water ZOZU cross-border foreign trade factory direct sales

Value

BRL $1.13

MOQ: 1 | Orders: 11

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Things to note when sourcing this product

Quality risks, pricing levers, and key specifications to keep in mind.

Guangzhou: The Epicenter of China's Vitamin C Face Gel Manufacturing

Guangdong province, led by its capital Guangzhou, is the dominant manufacturing center for Brightening Vitamin C Face Gel. The region is home to a dense concentration of OEM/ODM specialists and a comprehensive supply chain, solidifying its status as China's cosmetics production heartland. Nearby cities like Foshan also provide viable sourcing options within this powerful industrial cluster.

Strategic Advantages
  • Guangzhou is the core hub for face gel production, known as the 'capital of cosmetics OEMs' with deep R&D capabilities.
  • The broader Guangdong province accounts for the majority of China's total cosmetics output, creating a rich ecosystem for sourcing.
  • The concentration of suppliers in Guangdong streamlines access to raw materials, specialized packaging, and a skilled workforce.
  • Foshan serves as a key secondary cluster, providing alternative sourcing options within the dominant Guangdong manufacturing zone.
  • Buyers can leverage the region's vast number of existing skincare formulas to accelerate product development for brightening gels.
Guangdong, Guangzhou
Cluster Strength

Recognized as China's "capital of cosmetics OEMs," this city offers an unparalleled concentration of manufacturers with advanced R&D, extensive formula libraries, and a complete supply chain for raw materials and packaging. Its location in the Pearl River Delta provides a mature industrial ecosystem.

Watch-Outs

⚠️ The high density of suppliers results in significant variation in quality and capabilities. Buyers may encounter higher MOQs from premier manufacturers.

Guangdong, Foshan
Cluster Strength

A significant secondary manufacturing hub that benefits from its proximity to Guangzhou's extensive supply chain. Offers a smaller but capable base of suppliers within the core Guangdong cosmetics region.

Watch-Outs

⚠️ Fewer supplier options compared to Guangzhou, which may limit access to the most advanced R&D or highly specialized formulations.

Ready to source your Face Gel?

Submit your design with target specs, and we'll connect you with vetted manufacturers.

Start Sourcing