These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Sallve Antioxidante Hidratante is a multifunctional serum-gel designed for the face, neck, and eye area. It is celebrated for its lightweight, fast-absorbing gel-creme texture that doesn't feel heavy on the skin. This product pushes the brightening trend by combining 10% Nano Vitamin C with a powerful blend of five antioxidants, including hyaluronic acid, resveratrol, niacinamide, and caffeine. This formulation not only brightens and evens out skin tone but also controls oiliness, reduces the appearance of fine lines, and diminishes under-eye puffiness and dark circles. Its ability to deliver a radiant glow while providing hydration makes it a top-of-mind product for consumers seeking a fresh, luminous complexion.
Key Product: Antioxidante Hidratante
MARKET LEADER
La Roche-Posay's Pure Vitamin C10 Sérum is an anti-aging serum renowned for its ability to reveal the skin's full radiance. It features a light, fast-absorbing serum texture that leaves a velvety, non-greasy finish, making it suitable for all skin types, including oily skin. The product is a trend leader due to its potent concentration of 10% pure vitamin C, which effectively combats signs of aging like wrinkles and fine lines while improving skin tone and texture. Enhanced with salicylic acid to exfoliate and Neurosensine to soothe, this serum is particularly iconic for its efficacy on sensitive skin, allowing even reactive skin types to benefit from the brightening power of pure vitamin C.
Key Product: Pure Vitamin C10 Sérum
MARKET LEADER
The Vichy Liftactiv Vitamin C Serum is a powerful antioxidant concentrate designed to deliver a brighter, more even complexion in as little as 10 days. Its minimalist formula features a lightweight, aqueous texture that is rapidly absorbed into the skin. This serum is at the forefront of the brightening trend with its high concentration of 15% pure Vitamin C, combined with Vitamin E and Pycnogenol, a plant-based extract that enhances antioxidant protection. It is iconic for its potent, clinically tested formula that corrects signs of fatigue, evens out skin tone, and smooths fine lines, embodying the consumer desire for fast, visible results and a healthy, radiant glow.
Key Product: Liftactiv Vitamin C Serum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement with increasing search interest and significant cultural relevance, driving a high trend score. While specific sales volume data is unavailable, the upward trajectory in search suggests a growing market demand.
Search interest for Brightening Vitamin C Face Gel shows a consistent upward trend, indicating growing consumer curiosity and adoption. The trend is supported by cultural relevance, particularly in regions like Brazil, where radiant skin and antioxidant protection are highly valued.
Google Trends (12 Months)
ADCOS
Carol Trentini is a Brazilian supermodel who has graced the covers of top international fashion magazines and walked the runways for major luxury brands. Her established career and sophisticated image lend significant credibility and influence to the products she endorses, making her a powerful figure in the beauty and fashion landscape in Brazil.
WePink
Virginia Fonseca is one of Brazil's most prominent A-list influencers and entrepreneurs, with a massive following on social media. Her influence extends across a vast and engaged audience, and her own brand, WePink, has seen significant commercial success, demonstrating her power to drive mass-market trends.
Cadiveu Essentials
Bianca Andrade, widely known as Boca Rosa, is a trailblazing Brazilian beauty influencer, entrepreneur, and digital celebrity. She rose to fame with makeup tutorials and has since built a beauty empire with her brand, Boca Rosa Beauty. Her influence is particularly strong among a young, digitally-native audience that trusts her product recommendations and business ventures.