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Trend signals, demand data, and market insights for this product
$0.48
1-3 units
5-10 days
Guangdong, Guangdong
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a family-friendly, reef-safe mineral sunscreen that directly solves the categor...
MOQ: 200 - 500 units
Our premium product will be an elegant, skincare-sunscreen hybrid that feels like a luxury serum. It will offer invisibl...
These manufacturers match the selected pricing, MOQ and quality requirements.
Real products available from verified suppliers in this category.
Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Active Ingredient | Non-Nano Zinc Oxide (25%) | Leverages the strong positive sentiment for 'clean' and 'natural' mineral filters. Using non-nano zinc oxide provides a key point of differentiation in the value segment, addressing white cast concerns and aligning with eco-conscious consumer preferences. |
| SPF & Water Resistance | SPF 50+, 4 Hours Water Resistant | Meets the market standard for high protection and directly appeals to customers who praise long-lasting formulas for sports and swimming. This is a critical feature for the active family demographic. |
| Formula Texture & Finish | Lightweight, non-greasy lotion with minimal white cast | This directly addresses the most frequent negative complaints of thick, greasy, sticky textures and the prominent, chalky white cast. Achieving a better feel and appearance is the primary path to winning this segment. |
| Skin Suitability | Fragrance-free, dermatologically tested for sensitive and eczema-prone skin | Targets a core customer base of parents and users with skin sensitivities, a significant purchasing driver. Being fragrance-free also mitigates complaints about unpleasant smells. |
| Packaging Configuration | Family Value Pack: 1x 150ml tube + 2x 50ml clip-on 'travel size sunscreen' tubes | This format offers strong value perception, countering complaints about small, expensive sticks. The clip-on tubes are a direct response to positive feedback on convenience for school and outdoor activities, while also targeting 'mini sunscreen bulk' search intent. |
| Environmental Claim | Reef-Safe (Oxybenzone & Octinoxate Free) | This is a table-stakes feature for the eco-conscious mineral sunscreen category. It's a non-negotiable claim to be competitive. |
Depth information for decision-making - not the primary driver.
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