These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A mineral "skinscreen" with a sophisticated, mattifying formula for oily and sensitive skin, designed to be worn daily without a white cast. It is cruelty-free, formulated without oxybenzone, and works well under makeup, positioning it as a luxurious and comfortable mineral sunscreen.
Key Product: Lean Screen SPF 50+
MARKET LEADER
A lightweight, breathable 100% zinc cream for sensitive and reactive skin. This fragrance-free, reef-friendly formula is a multi-benefit "dreamscreen" containing Hyaluronic Acid, Niacinamide, and Vitamins C, E & F. It offers a natural, dewy finish, protects against blue light and pollution, and is made in Australia.
Key Product: Pretty in Zinc SPF50+ Dreamscreen
MARKET LEADER
A luxury "skincare-suncare hybrid" using 100% non-nano zinc oxide for broad-spectrum protection. It is TGA-certified and designed with sustainability in mind, featuring refillable pods. The formula includes Niacinamide and bio-peptides to brighten and smooth the skin, offering a satin finish.
Key Product: Sunceutical SPF 50 Mineral Face Crème
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, driven by increasing consumer awareness of environmental impacts. While specific sales volume is not provided, the sustained growth in searches suggests a healthy and expanding market.
Search interest for eco-conscious mineral sunscreens has shown a consistent upward trend over the past year. This indicates growing consumer awareness and adoption of these products.
Google Trends (12 Months)
TikTok Posts
39 posts analyzed
3 posts analyzed
KORA Organics
Miranda Kerr is an internationally acclaimed Australian model and entrepreneur. As the founder of the certified organic skincare brand KORA Organics, she is a significant influencer in the clean beauty space, both locally and globally.
KORA Organics
Phoebe Tonkin is a well-known Australian actress, recognized for her roles in popular television series such as "H2O: Just Add Water," "The Vampire Diaries," and "The Originals." Her beauty and lifestyle choices are influential, particularly among a younger demographic.