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$0.62
1-3 units
5-10 days
Zhejiang Province, Jinhua City, Yiwu City, Yiting Town, Gutang Industrial Zone, Xiangyi Road No. 77, Building 2, 4th Floor, Zhejiang Province, Jinhua City, Jindong District, Guangshun South Street No. 1559, Jicheng Zhixiang Meigu Industrial Park, Building 7, Unit 1, 5th Floor, Unit 2, 5th Floor
Medium


Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a high-shine, hydrating lip gloss that directly addresses the market's biggest ...
MOQ: 200 - 500 units
Our premium lip gloss will redefine the category by delivering a luxurious, serum-like experience that combines intense,...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Texture | Lightweight, Non-Sticky Gel-Oil Hybrid | Directly addresses the top positive insight for a 'non-sticky, lightweight formula' and counters the major negative of a 'sticky or goopy' feel, which persists even in products claiming to be non-sticky. |
| Key Ingredients | Hyaluronic Acid and Vitamin E | Targets the strong customer desire for a 'moisturizing and hydrating effect' that leaves lips soft. These are well-known, effective, and cost-efficient ingredients suitable for the value segment. |
| Finish & Longevity | High-Shine Finish with a Lasting Color Stain | Delivers the 'high-shine, glossy finish' that customers love, while directly solving the #1 pain point of 'poor longevity'. The stain provides value by extending wear after the initial glossiness fades, a feature noted as a bonus in reviews. |
| Scent & Flavor | Pleasant Vanilla Scent, No Chemical Taste | Leverages the insight that a 'pleasant scent' enhances the user experience, while explicitly avoiding the 'unpleasant chemical taste' that is a significant purchase deterrent. |
| Applicator | Large Doe-Foot Applicator | Matches a key feature of competitors and satisfies the user need for easy, full coverage application in a single swipe. |
| Packaging | Leak-Proof Lip Gloss Tube with Secure Wiper System | Directly addresses the critical negative insight about 'product leaking or dripping from the container'. A secure wiper also prevents a goopy mess around the opening, improving the overall experience. |
| Market Claims | Vegan, Cruelty-Free, Hydrating, Non-Sticky | Aligns with competitor offerings (Vegan, Cruelty-Free) and focuses on claims that can be substantiated (Hydrating, Non-Sticky), while avoiding 'plumping' claims that often lead to disappointment. |
Depth information for decision-making - not the primary driver.
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