These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Fenty Beauty Gloss Bomb is an iconic product celebrated for its explosive, high-octane shine. Its non-sticky formula is enriched with shea butter to condition lips from within. The extra-large wand applies a generous, even layer of gloss in one swipe. This product is a trendsetter, popularizing the universal shade concept and making a super glossy finish a must-have for makeup lovers. It delivers a shimmering, wet-look shine that makes lips appear instantly fuller and smoother.
Key Product: Gloss Bomb Universal Lip Luminizer
MARKET LEADER
Highlighted as a bestseller in the Mexican market, the Maybelline Lifter Gloss is renowned for delivering a brilliant, high-shine finish and a fuller-lip effect. Its formula is infused with hyaluronic acid, which helps to hydrate and visibly plump the lips without any discomfort. The product's popularity stems from its ability to provide a luxurious, glossy look at an accessible price point, pushing the high-shine trend to a broader consumer base. Its light, non-sticky texture ensures comfortable wear throughout the day.
Key Product: Lifter Gloss
MARKET LEADER
As a leader in the luxury beauty space, Dior's Addict Lip Maximizer is a top-of-mind product for consumers seeking a high-shine, plumping gloss. This iconic gloss is formulated with hyaluronic acid for intense hydration and a voluminous effect. It provides a sheer wash of color with a mirror-like shine that enhances the natural beauty of the lips. The product is celebrated for its minty sensation and its ability to deliver both immediate and long-term plumping, solidifying its status as a benchmark for the high-shine trend in the high-end market.
Key Product: Addict Lip Maximizer
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows stability rather than rapid growth, the consistent engagement and cultural relevance suggest a solid market presence. Without sales data, it's difficult to assess volume, but the sustained interest points to a healthy, established trend.
Search interest for high-shine lipgloss has remained relatively stable over the past year, indicating consistent consumer engagement. The trend is associated with a glamorous aesthetic and is popular across various age groups, suggesting enduring appeal.
Google Trends (12 Months)
TikTok Posts
6 posts analyzed
4 posts analyzed
Rare Beauty
An international superstar of Mexican descent, whose makeup brand, Rare Beauty, collaborated with the Mexican brand Tajín.
MAC Cosmetics
A leading Mexican singer, actress, and model who is a global ambassador for MAC Cosmetics.