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$0.60
1-3 units
5-10 days
Building 2, Units 301A, 401B1, No. 333 Juhua Stone Avenue, Huadu District, Guangzhou City, Guangdong Province, No. 45 Sitong West Road, Shangxi Town, Yiwu City, Jinhua City, Zhejiang Province
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
To win the value segment, we will launch a 'Hydrating Water Gloss' that directly addresses the top customer complaints o...
MOQ: 200 - 500 units
Our premium product will be a 'Plumping Hydra-Serum Gloss' that merges high-performance lip care with luxurious aestheti...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Formula Type | Hydrating Gloss-to-Stain Hybrid | Addresses the #1 negative insight of poor longevity. The initial high-shine gloss provides instant satisfaction, while a subtle, long-lasting stain remains after the gloss fades, reducing the need for constant reapplication. This is a feature loved in the premium segment that will be a key differentiator here. |
| Texture & Finish | Lightweight, Non-Sticky 'Water Gloss' Finish | Directly targets the strong positive preference for a comfortable, non-sticky feel and the negative feedback on 'tacky' textures. The 'water gloss' descriptor aligns with competitor marketing and the desired 'juicy' look. |
| Key Ingredients | Hyaluronic Acid and Jojoba Oil | Leverages the primary positive driver: deep hydration. These ingredients are well-known, effective, and cost-efficient for treating dry, chapped lips, a key use case for customers. |
| Pigmentation | Sheer, Buildable Natural Tint | Satisfies the desire for a natural, 'my lips but better' look for everyday wear, while addressing the complaint of weak pigmentation by making the color buildable for users who want more payoff. |
| Scent Profile | Dual Offering: 'Juicy Peach' Scent and a 'Fragrance-Free' Version | Caters to both customer groups: those who love pleasant, fruity scents and those who are sensitive to fragrance or dislike the 'chemical' smell found in other cheap glosses. |
| Packaging | 5ml Transparent Lip Gloss Squeeze Tube with Secure Screw-Cap | Addresses multiple negative insights: the transparent tube combats the 'half-empty' perception, a secure cap prevents leaks, and a 5ml volume feels substantial for the price. Using a quality 'lip gloss squeeze tube' improves user experience. |
| Safety | Dermatologically Tested & Hypoallergenic | Directly counters customer fears about irritation and rashes from low-quality or counterfeit products, building trust and providing a key safety assurance. |
Depth information for decision-making - not the primary driver.
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