These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout in the local beauty scene, the Issy Hydragloss is a hybrid lip oil and gloss designed to provide intense hydration and a high-shine finish. Its formula is packed with shea butter to lock in moisture, leaving lips feeling soft, nourished, and protected. This product pushes the trend by offering the aesthetic of a gloss with the tangible benefits of a lip treatment, perfect for those with dry or damaged lips who don't want to compromise on shine.
Key Product: Hydragloss Hydrating Lip Treatment
MARKET LEADER
From a leading international brand, the Maybelline Lifter Gloss is celebrated for its formula infused with Hyaluronic Acid, a key ingredient known for its hydrating and plumping properties. It provides a high-shine, non-sticky finish that enhances lip fullness and definition. This product is a prime example of the hydrating hybrid trend, as it leverages a popular skincare ingredient to deliver visible moisture and a fuller-looking pout, making it a go-to for a glossy, hydrated look.
Key Product: Lifter Gloss
MARKET LEADER
Colourette's Jelly Kiss is a modern take on lip color, designed to solve common issues like dryness and stickiness. It's a multitasking product that functions as a hydrating, jelly-textured tint with a glossy finish. This innovative formula glides on smoothly to deliver a juicy, healthy look, pushing the hybrid trend by combining the lasting color of a tint with the comfortable hydration and shine of a gloss, specifically catering to the preferences of the Filipino market.
Key Product: Jelly Kiss Lip Tint
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance due to its skincare benefits, but lacks sales data to confirm significant commercial traction.
Search interest for hydrating hybrid lip glosses shows a recent upward trend after a period of fluctuation. The product's focus on skincare benefits and a natural look aligns with current beauty consumer desires.
Google Trends (12 Months)
TikTok Posts
3 posts analyzed
Lucky Beauty
A prominent young actress, model, and entrepreneur in the Philippines. With a massive following on social media, she is the CEO of her own cosmetics company, Lucky Beauty, and holds significant influence over the youth and beauty market.
blk Cosmetics
An influential actress, television host, recording artist, and entrepreneur in the Philippines with a career spanning over two decades. She is a co-founder of the popular local beauty brand blk Cosmetics and plays a pivotal role in shaping beauty trends.