Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
To win the value segment, this product will be positioned as the ultimate daily-use SPF 50+ facial sunscreen that solves...
This premium product will be the definitive 'skincare-first' daily facial sunscreen, justifying its price with a superio...
•To win the value segment, this product will be positioned as the ultimate daily-use SPF 50+ facial sunscreen that solves the category's biggest frustrations.
•It will deliver a lightweight, non-greasy, soft-matte finish that's perfect under makeup, addressing key customer demands.
•Crucially, it will feature a 'no-sting' eye-safe formula and be fragrance-free, directly targeting the most severe negative feedback in reviews.
•By providing a reliable, comfortable, and irritation-free experience at an accessible price, this product will build strong loyalty among users with normal, combination, oily, and sensitive skin.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Protection Level | SPF 50+ Broad Spectrum (UVA/UVB) | This is the standard for high protection in the category and a non-negotiable customer expectation for a daily facial sunscreen. |
| Texture | Lightweight Invisible Gel-Cream | Addresses the primary positive insight for a 'lightweight, non-greasy formula that absorbs quickly' while avoiding the 'runny' texture complaint seen in some serums. The gel-cream format implies hydration without stickiness. |
| Finish | Soft Matte, Shine-Control Finish | Directly targets the positive feedback for matte finishes, making it a key selling point for users with oily or combination skin. This counters the negative insight of products leaving a greasy or tacky feel. |
| Key Formulation Feature | No-Sting Eye Safe Formula | This is a major differentiator that directly solves one of the most frequent and severe complaints ('eye irritation and stinging'). This feature will be a primary driver of loyalty and positive reviews. |
| Skincare Ingredients | Hyaluronic Acid and Niacinamide | Includes Hyaluronic Acid for hydration (a known value-add) and Niacinamide to support the shine-control finish and appeal to skincare-savvy consumers. This combination offers multi-benefit appeal. |
| Appearance on Skin | Zero White Cast Formula | Crucial for success. Addresses the universal praise for sunscreens that leave no white cast, ensuring suitability for all skin tones and avoiding a key purchase barrier. |
| Sensitivities | Fragrance-Free, Non-Comedogenic, Dermatologist-Tested | Targets users with sensitive skin and acne concerns by being fragrance-free (a major complaint when present) and non-comedogenic. 'Dermatologist-Tested' adds a layer of trust. |
| Makeup Compatibility | Pill-Proof Makeup Primer Base | Capitalizes on the strong positive feedback for sunscreens that layer well under makeup. Phrasing it as a 'primer base' elevates its function and value. |
Swap Hyaluronic Acid and Niacinamide for more cost-effective, standard hydrating and antioxidant ingredients like Glycerin and Vitamin E to reduce formulation cost.
Using a standard fluid or lotion base instead of a more complex gel-cream can lower manufacturing costs, though it may feel less sophisticated.
Partner with sunscreen manufacturers who offer a pre-approved, stable SPF 50 gel-cream base. This reduces R&D and stability testing time significantly.
Utilizing readily available, stock packaging components eliminates custom mold lead times and simplifies the supply chain for faster production.
Cater to both oily/combo (matte) and dry/normal (glow) skin types within the same product family, capturing a wider audience by addressing different finish preferences.
A larger size offers better cost-per-ml, appealing to budget-conscious shoppers and loyal users. This taps into search interest for 'bulk sunscreen spf 50' and enhances value perception.
Verified suppliers and product samples we recommend for this category.
Fuchiting Niacinamide Gel Arbutin Brightens Skin, Moisturizes, Diminishes Acne Marks, Spots and Dark Yellow Cream
AUD $0.22
MOQ: 1 | Orders: 90,902
Nha Curacao Aloe Vera Gel Soothing Repair Hydrating Moisturizing Lightening Acne Marks Aloe Vera Gel Large Bottle Skin Care Products Wholesale
AUD $1.20
MOQ: 1 | Orders: 7,206
377 Whitening Sunscreen for Men and Women, Facial Sunscreen, Small Yellow Hat Sunscreen, Sunscreen Spray Sunscreen, Best-Selling List
AUD $0.50
MOQ: 1 | Orders: 6,440
Genuine Products Whitening Sunscreen SPF50 UV Protection Sunscreen Spray Concealer Body Sunscreen
AUD $0.43
MOQ: 2 | Orders: 5,600
Aloe vera gel 300g moisturizing essence gel after sun moisturizing cream aloe vera gel wholesale dropshipping
AUD $0.27
MOQ: 1 | Orders: 40,576
Curaçao Aloe Vera Gel Moisturizing Hydrating After-Sun Repair Face Cream Mask Unisex Skincare Wholesale Dropshipping
AUD $0.40
MOQ: 1 | Orders: 12
Quality risks, pricing levers, and key specifications to keep in mind.
Guangdong province is the core manufacturing hub for lightweight serum and gel sunscreens, with Guangzhou, Shantou, and Foshan leading in supplier concentration. Guangzhou, known as China's 'Cosmetics Capital,' provides extensive OEM/ODM capabilities for custom formulations, while Zhejiang's Jinhua (Yiwu) serves as a major wholesale and distribution center.
As China's 'Cosmetics Capital,' Guangzhou has the highest concentration of suppliers and a mature ecosystem for OEM/ODM services. The wide price variation indicated in data suggests capabilities ranging from mass-market to premium formulations, supported by strong R&D and a complete supply chain.
⚠️ The large number of suppliers requires careful vetting. MOQs and development costs can be higher for more advanced or custom projects compared to standard formulations.
This cluster offers a significant number of suppliers with a focus on cost-effective production, as suggested by its competitive average price point. It benefits from the broader Guangdong cosmetics supply chain while specializing in more accessible product tiers.
⚠️ May offer fewer options for cutting-edge ingredients or premium, innovative formulations compared to Guangzhou. Emphasis is on volume and cost efficiency.
Located within the dominant Guangdong manufacturing belt, Foshan stands out for its highly competitive pricing. This indicates a specialization in high-volume, low-cost production for basic sunscreen products.
⚠️ Product and packaging options are likely to be basic. Less focus on R&D and customization; suppliers are geared towards production efficiency.
This cluster, which includes the city of Yiwu, is China's largest distribution and wholesale hub for cosmetics. It provides access to a vast variety of products from numerous factories and offers extensive OEM/ODM services, often with flexible MOQs.
⚠️ Many listings may be from trading companies rather than direct manufacturers. Buyers should verify the supplier's role to ensure supply chain transparency and control.
Submit your design with target specs, and we'll connect you with vetted manufacturers.