



Pick either Value or Premium positioning. This determines your price point, materials, and target customer.
Our value-segment 'Olfactive Escapism' perfume will be a high-performance Desodorante Colônia, delivering an authentic t...
Our premium 'Olfactive Escapism' offering will be a sophisticated Unisex Eau de Parfum, capturing an authentic and compl...
•Our value-segment 'Olfactive Escapism' perfume will be a high-performance Desodorante Colônia, delivering an authentic tropical fruit experience with exceptional longevity.
•We will address key market frustrations by ensuring every bottle features a high-quality spray atomizer and is protected by robust `perfume packaging` to prevent shipping damage.
•The focus will be on a fresh, non-syrupy gourmand profile that offers a genuine escape, outperforming competitors on scent authenticity and staying power at an accessible price point.
Submit your design with target specs, and we'll connect you with vetted manufacturers.
The blueprint for your value product.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Fragrance Profile | Authentic Tropical Fruit Gourmand (e.g., Fresh Mango & Pineapple) | Directly targets positive reviews praising authentic fruit scents like mango and pineapple, while avoiding the 'syrupy' and 'artificial' characteristics cited in negative reviews. |
| Fragrance Concentration & Type | Desodorante Colônia with enhanced fixation agents | This format is common in the value segment and adds a functional deodorant benefit. 'Enhanced fixation agents' directly address the critical negative insight about poor longevity ('fixação'). |
| Performance Benchmark | Minimum 4-6 hours longevity with moderate projection | Addresses the most common negative complaint (poor longevity) and a key positive driver (excellent 'fixação' and 'exalação'), setting a clear performance target to lead the category. |
| Bottle & Applicator | 100ml portable glass bottle with a reliable spray atomizer | Offers a substantial yet portable size, a more premium glass feel, and crucially includes a 'spray atomizer' to solve a major functional drawback mentioned by customers. |
| Primary Packaging Design | Eye-catching, vibrant design on a sturdy bottle with durable, fade-resistant lettering | Responds to positive feedback on 'beautiful' packaging and negative feedback on 'faded lettering' and 'fragile materials' that cheapen the product. |
| Shipping Packaging | Individually boxed in a `perfume box packaging` with bubble wrap for all shipments | Directly solves the major complaint about inadequate protective packaging and damaged items, a frequent point of customer frustration. |
Reduces material cost, weight, and breakage risk, lowering COGS and shipping costs. Must be high-quality to avoid feeling cheap.
Reduces the cost of the fragrance oil, the most expensive component. This trades off longevity, so it must be marketed as a lighter, for-reapplication product.
Avoids custom mold creation, which has long lead times and high initial costs. Customization can be focused on the label and box.
Digital printing has faster setup and production times compared to more complex methods like offset printing with foil stamping, speeding up time to market.
Caters to the positive insight about demand for fresh, non-sweet scents for daily use, capturing a different customer sub-segment.
Creates a tactile, memorable element that enhances the 'beautiful packaging' appeal and differentiates from competitors' standard bottles.
Leverages the insight that decants/samples are popular for trial. A branded set encourages purchase of full-size bottles and feels more premium than single decants.
Verified suppliers and product samples we recommend for this category.












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Quality risks, pricing levers, and key specifications to keep in mind.
Perfume manufacturing in China is heavily concentrated in Guangdong province, particularly in Guangzhou and Shantou, which serve as a powerhouse for production with a deep cosmetics supply chain. A strong secondary cluster exists in Zhejiang province, centered around Jinhua and Yiwu, which is a key region for private label manufacturing and export-focused businesses.
Submit your design with target specs, and we'll connect you with vetted manufacturers.