These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The latest addition to the iconic Floratta line, Romance de Verão (Summer Romance), is a direct invitation to an unforgettable summer love story. O Boticário designed this fragrance to capture the feeling of a carefree vacation, with a scent profile that is both fresh and moderately sweet. Its composition blends tropical fruits with a rich bouquet of floral notes and creamy woods, creating a sunny and intense aroma reminiscent of a beachside sunset. The fragrance opens with a bright mix of mandarin, bergamot, and other tropical fruits, leading to a floral heart of damask rose and ylang-ylang, and finishing with a warm base of vanilla, sandalwood, and musk. This combination is crafted to evoke the sensation of warm skin and the vibrant colors of a summer sky, pushing the trend of olfactive escapism by bottling the emotions and scenery of a tropical getaway.
Key Product: Floratta Romance de Verão
MARKET LEADER
Natura's Kaiak Oceano captures the essence of marine escapism, offering a sensory dive into the deep blue. The fragrance is designed to evoke the feeling of the ocean breeze and the salty water on the skin. Its scent profile is built around aquatic notes, with a fresh and slightly salty character that is both invigorating and calming. The composition includes notes of seaweed, which provide an authentic marine touch, blended with the freshness of pataqueira, a Brazilian biodiversity ingredient, and aqueous fruits. The base brings in ambergris and cedarwood for depth, reminiscent of driftwood washed ashore. Kaiak Oceano pushes the olfactive escapism trend by providing a clean and refreshing scent that transports the wearer to the vastness and tranquility of the ocean, a perfect mental escape for the Brazilian climate.
Key Product: Kaiak Oceano
MARKET LEADER
The Invictus line from Paco Rabanne has been a global symbol of power and victory, and the recent Invictus Victory Elixir intensifies this narrative into a potent form of escapism. This fragrance is described as the pinnacle of the line's intensity, a rich and powerful elixir for the 'epic conqueror'. It moves beyond the purely fresh aquatic notes of its predecessors into a warmer, more sensual territory. The scent is an oriental woody fragrance with top notes of lavandin, cardamom, and black pepper, a heart of incense and patchouli, and a deep, alluring base of vanilla bean and tonka bean. This powerful blend of spicy woods and intense freshness creates a sense of overwhelming victory and immortal triumph. For the trend-conscious consumer, Invictus Victory Elixir offers an escape not to a tranquil beach, but to a moment of ultimate, powerful achievement, making it an iconic representation of a different facet of olfactive escapism.
Key Product: Invictus Victory Elixir
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits moderate search interest with a recent uptick, suggesting increasing engagement. While sales data is unavailable, the cultural relevance and growing search momentum point towards a positive trajectory.
Search interest shows a recent upward trend after a period of stability, indicating growing consumer curiosity. The theme's focus on escapism and vibrant, tropical notes aligns with current desires for joy and release.
Google Trends (12 Months)
Dolce & Gabbana
Renowned Brazilian actress in television, film, and theater, and a significant influencer in fashion and beauty known for her classic and elegant style.
Sol de Janeiro
A global music superstar, entrepreneur, and one of Brazil's most powerful cultural icons. She is a trendsetter in fashion and beauty, known for her bold and confident style.