These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Aesop's Geranium Leaf Body Cleanser is an iconic product that has achieved a cult following for its invigorating, green, and fresh aroma. This clear, low-foaming gel is formulated with geranium leaf, mandarin, and bergamot rind. It effectively cleanses the skin without causing dryness, making it suitable for all skin types. The product's minimalist, apothecary-style packaging and its distinctive, universally appealing scent have made it a status symbol in bathrooms, pushing the trend of body care as a form of sophisticated self-care and home decor. Its emphasis on high-quality botanical extracts has solidified its position as a top-of-mind luxury botanical wash.
Key Product: Geranium Leaf Body Cleanser
MARKET LEADER
Bondi Wash's Natural Body Wash is a gentle, natural cleanser that showcases Australia's unique native botanicals. The formula is designed to be suitable for sensitive skin and is available in various scents, each built around a beautiful Australian native botanical. By harnessing the power of Australian botanicals, the brand offers a distinctively local and natural bathing experience. This focus on native ingredients helps push the botanical trend by introducing consumers to the unique scents and benefits of Australian flora, moving beyond generic floral or herbal fragrances.
Key Product: Natural Body Wash
MARKET LEADER
Trilogy's Botanical Body Wash offers a spa-like experience with its blend of nourishing and aromatic ingredients. The formula features New Zealand's native kawakawa to refresh and cleanse without stripping the skin, while rosehip seed oil nourishes and renews. The inclusion of Indian amla fruit invigorates, and aloe vera, chamomile, and cucumber provide a cooling and calming effect. This soap-free wash is NATRUE certified natural and avoids GMOs and petroleum ingredients, appealing to the conscious consumer. It pushes the botanical trend by combining well-known ingredients like rosehip and aloe vera with unique botanicals like kawakawa and amla, creating a complex and effective formula that highlights the power of plants in skincare.
Key Product: Botanical Body Wash
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is not consistently high, there are clear upward movements and significant cultural interest driven by natural ingredients and local sourcing. The lack of sales data prevents a higher score, but the trend shows strong potential.
Search interest for Botanical Body Wash shows sporadic but increasing activity, indicating a growing trend. The focus on natural, Australian-made ingredients aligns with current consumer preferences for clean beauty.
Google Trends (12 Months)
TikTok Posts
97 posts analyzed
KORA Organics
International supermodel and entrepreneur, founder of KORA Organics. She is a credible and influential advocate for certified organic and natural skincare.
Grown Alchemist
Academy Award-winning actress and founder of the lifestyle brand Goop. A prominent tastemaker in the wellness industry who endorses clean, non-toxic, and plant-based products.
Go-To Skincare
Author, beauty editor, and entrepreneur who founded the skincare brand Go-To. She is one of Australia's most influential figures in the beauty industry.