This trend encompasses cleansers formulated with a high percentage of natural and certified organic ingredients. Formulas often feature native Australian botanicals like Kakadu Plum and Macadamia Oil and are free from synthetic chemicals.
Trend signals, demand data, and market insights for this product
65/100
growing
AU$6 - AU$49
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
KORA Organics
As an Australian supermodel and founder of the certified organic skincare brand KORA Organics, Miranda Kerr is a global wellness advocate with deep roots in the Australian market. Her influence stems from her long-standing commitment to a natural and organic lifestyle, which is the cornerstone of her brand.
Go-To
Zoë Foster Blake is one of Australia's most influential media personalities, a former beauty editor, author, and the founder of the wildly successful Australian skincare brand, Go-To. Her witty and relatable approach to beauty has garnered a massive and loyal following.
Aesop
An internationally acclaimed actress known for her role in "Stranger Things," Sadie Sink has significant global influence, including a strong following among younger audiences in Australia. Her preference for a gentle, natural cleanser resonates with the trend towards minimalist and effective skincare.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A trailblazer in certified organic skincare in Australia, Mukti Organics is renowned for its blend of native Australian botanicals and scientifically proven actives. Their commitment to sustainability is evident in their use of recyclable violet glass packaging to protect the integrity of their formulas and their move away from single-use plastics. The Hydrating Cleansing Lotion is a prime example of their philosophy, offering a gentle, creamy cleanse that removes impurities without stripping the skin's natural moisture. Its formulation is packed with nourishing ingredients that leave the skin feeling soft and hydrated, pushing the trend for cleansers that are both luxurious and eco-conscious. The Clean + Conscious Awards 2025 named the Hydrating Cleansing Lotion as a winner, highlighting its non-toxic ingredients, sustainable packaging, and effective results.
Key Product: Hydrating Cleansing Lotion
MARKET LEADER
Sodashi is a brand synonymous with luxury and natural, spa-quality skincare. Their products are formulated with the finest natural ingredients, including essential oils and mineral-rich clays, drawing on principles of aromatherapy and Ayurveda. The brand is celebrated for creating a sensorial experience that nurtures the skin. The Clay Cleanser with Sandalwood is an iconic product for those seeking a gentle yet deep cleanse. This creamy cleanser utilizes white clay to purify the skin and soothing oils to calm inflammation and redness. It effectively removes makeup and SPF while minimizing the appearance of fine lines, making it a top choice for consumers who want to indulge in a pampering, natural cleansing ritual.
Key Product: Clay Cleanser with Sandalwood
MARKET LEADER
Go-To Skin Care, founded by Zoë Foster Blake, has become a cult favorite in Australia for its clean and effective formulations. The brand has made significant strides in sustainability by using post-consumer recycled (PCR) plastic for its packaging and employing water-based inks and glue-free designs for shipping. The Fancy Face Nourishing Oil Cleanser is a top-of-mind product for trend-aware consumers looking for a natural and effective way to remove makeup and impurities. This oil-based cleanser effortlessly melts away daily grime without drying out the skin, leaving it feeling nourished and soft. Its blend of plant-based oils aligns with the demand for gentle yet powerful natural ingredients, solidifying its status as an iconic product in the sustainable beauty space.
Key Product: Fancy Face Nourishing Oil Cleanser
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