These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Native is a highly influential brand in the natural deodorant space, and its products are widely popular in the Mexican market. This deodorant is formulated without aluminum, parabens, or phthalates, using naturally derived ingredients like baking soda and coconut oil for effective and long-lasting odor protection. Its sweet and tropical Coconut & Vanilla scent is an iconic, top-of-mind choice for consumers transitioning to natural alternatives. Native helps push the trend by offering a mainstream, accessible, and highly effective product that demonstrates the viability of clean formulations, encouraging more consumers to make the switch from traditional antiperspirants.
Key Product: Deodorant Coconut & Vanilla
MARKET LEADER
Schmidt's is a leading brand that has been pivotal in popularizing natural deodorants. This deodorant features a formula derived from plants and minerals, and is free from aluminum salts, parabens, and artificial fragrances. It effectively neutralizes odor using ingredients like magnesium and essential oils. The Lavender & Sage scent is a well-regarded favorite, offering a calming and sophisticated aroma. Schmidt's has been influential in advancing the natural deodorant trend by providing a wide array of appealing scents and a reputation for strong, reliable protection, making it a trusted choice for trend-aware consumers.
Key Product: Natural Deodorant Lavender & Sage
MARKET LEADER
Amai is a trendy Mexican brand at the forefront of the natural and sustainable beauty movement. This deodorant is handmade, vegan, and comes in zero-waste packaging, appealing to the eco-conscious consumer. Its formula is free of aluminum and artificial fragrances, using a refreshing blend of tea tree and mint essential oils, shea butter, and coconut oil to fight odor while soothing the skin. Amai champions the trend by offering a product that is not only natural and effective but also locally made ("Hecho en México") and environmentally responsible, resonating strongly with consumers who prioritize clean ingredients and sustainability.
Key Product: Natural Deodorant | Tea Tree & Mint
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural relevance driven by health and wellness concerns. While specific sales volume is unavailable, the consistent growth in searches suggests increasing market adoption and potential for high sales.
Search interest for natural and aluminum-free deodorant has shown a significant upward trend, indicating growing consumer adoption. The trend is supported by a strong cultural shift towards wellness and clean beauty.
Google Trends (12 Months)
TikTok Posts
Mexican actor and singer, son of Bárbara Mori and Sergio Mayer.
Prominent figure in the Mexican beauty scene.
Prominent figure in the Mexican beauty scene.