These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This body scrub is an iconic product from one of Brazil's most traditional pharmacies. It provides gentle yet effective exfoliation using a natural sugar base, which dissolves without leaving residue. The formula is enriched with botanical extracts that align with the natural theme, including calendula, which has calming and regenerative properties. It also contains Brazil nut oil and cupuaçu butter, both native to Brazil, to provide prolonged hydration and a soft, velvety feel to the skin. This product is vegan, biodegradable, and free from parabens and artificial colorants, pushing the trend for clean and natural skincare. Its lightweight texture and refreshing effect make it a popular choice for regular use.
Key Product: Terrapeutics Calêndula Esfoliante Corporal
MARKET LEADER
Natura's Ekos line is famous for its use of Brazilian biodiversity in its formulations, and the Castanha (Brazil nut) body scrub is a top-of-mind product for consumers seeking natural ingredients. This scrub uses Brazil nut oil, which is rich in Omega-6 and Omega-9, to intensely nourish the skin and prevent dryness. The exfoliation is achieved with natural particles of sugar and flaxseed powder, which remove impurities and dead cells. By using ingredients sourced from the Amazon rainforest, Natura not only promotes the natural theme but also supports local communities and sustainable practices. The product promises to leave the skin renewed, soft, and perfumed with a delicate fragrance.
Key Product: Ekos Castanha Polpa Esfoliante
MARKET LEADER
As a trendy and influential brand in Brazil, Sallve offers a modern take on natural exfoliation with its "3 in 1" enzymatic scrub. This product combines physical exfoliation from natural bamboo particles with the chemical action of fruit AHAs and the enzymatic power of pomegranate enzymes. This multi-action approach helps to unclog pores, even out skin texture, and promote cell renewal without being overly aggressive. The formula is vegan, cruelty-free, and includes hydrating ingredients like Omegas 6 and 9 to restore the skin's barrier. It is designed to be used on dry skin for a more effective physical exfoliation, showcasing an innovative approach to the natural scrub trend.
Key Product: Esfoliante Enzimático
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong search momentum and significant cultural relevance, suggesting high engagement. While specific sales data is unavailable, the consistent upward trend in interest points towards substantial and growing commercial traction.
Search interest for natural and botanical scrubs shows a clear upward trajectory with significant peaks and valleys, indicating growing consumer engagement. The trend is supported by a strong cultural emphasis on wellness and conscious consumerism.
Google Trends (12 Months)
TikTok Posts
INTT in collaboration with Deborah Secco
Deborah Secco is a highly acclaimed and popular Brazilian actress, recognized for her extensive work in television, film, and theater. With millions of followers on social media, she holds significant influence over beauty and lifestyle trends in Brazil.
Natura
Gisele Bündchen is an international supermodel and one of Brazil's most famous and influential personalities globally. A longtime advocate for environmental causes and natural living, her association with a brand reinforces its commitment to sustainability and natural ingredients.
N/A
Juliana Paes is a top-tier Brazilian actress, famous for her leading roles in numerous successful telenovelas. She is widely regarded as a major beauty icon in Brazil, and her tips on skincare and body care routines are closely followed by the public.