The beauty industry is shifting toward hybrid, skincare-meets-makeup products—and sourcing smartly is more critical than ever. With innovative launches like Huda Beauty’s new felt-tip lip tint and Rhode’s viral lip balms and lip liners, brands have a huge opportunity to capitalize on evolving trends. Here’s how:
🚨 Huda Beauty’s Felt‑Tip Lip Stain: A New Kind of Hybrid
Huda Beauty is launching its Lip Contour Stain + Jelly Oil, afelt‑tip lip tint touted for its long-lasting color and hydrating finish—making it a standout hybrid product. Positioned for release in June, the launch aligns with the consumer appetite for pigment + skincare in one swipe. This trend reflects a broader shift toward multifunctional beauty products
💥 Rhode’s Lip Cabinet Phenomenon: From Balm to Liner
Rhode started in 2022 focusing on skincare essentials and soon broke into makeup:
- The Peptide Lip Treatment sold over 1 million units by August 2023—generating at least $16 million in revenue
- In early 2025, Rhode released its Peptide Lip Shape liners (11 shades) infused with peptides and fenugreek extract for hydration and volume; the “creamier, easier-to-use” formula drew viral acclaim
- Combined lip lines—treatments, balms, liners—helped Rhode reach $212 M in net sales in the year to March 31, 2025
Rhode’s rapid ascent—from $0 to over $200 M in sales in three years—culminated in e.l.f. Beauty’s $1 B acquisition, solidifying its place in hybrid skincare-makeup success. What propelled this growth? Viral lip products that married efficacy with convenience.
📈 Industry Stats: The Soaring Lip Care Boom
- The lip treatment category saw a 58% YoY sales surge, reaching $208 M in 2023
- Search interest in “lip oil” is up 40.5%, and “peptide lip treatment” grew by 134.5%, showing consumer demand for lip products with skincare functionality
- Rhode’s virality was reflected in $725 M in EMV (earned media value) in the past year, with 172% YoY growth, making it one of the most influential beauty brands
🧩 Sourcing Strategy for Hybrid Beauty Products
To emulate this trend, beauty brands need targeted sourcing:
1. Ingredients with Dual Benefits
- Source skincare-grade additives (peptides, hyaluronic acid, ceramides) for makeup formulations.
2. Packaging That Preserves Product Integrity
- Felt‑tip, airless tubes, or pump formats are key to maintaining hydration and texture.
3. Quality & Compliance Across Categories
- Hybrid products require testing for microbial safety, stability, and regulatory approvals (ECOCERT, ISO, vegan/certified cruelty-free).
4. Fast Prototyping & Flexible Production
- Successful hybrid launches like Rhode’s require tight iteration loops and rapid sampling—something smaller suppliers can’t always accommodate.
5. Scaling Strategically with Cost Awareness
- Managing complex formulas and packaging demands cost-effective but reliable suppliers; global diversification can help balance price and risk.
🌐 How Sourcy Enables Hybrid Beauty Launches
At Sourcy, our platform equips brands with the tools to launch hybrid skincare-makeup lines like the industry trailblazers:
- AI-driven supplier matching—connecting brands with manufacturers experienced in peptide-infused pigments and hybrid packaging.
- Streamlined sampling workflows—accelerating trials of product texture and packaging formats.
- Regulatory integrations and QC support—ensuring compliance across categories before full production.
- Landed-cost visibility—including tariff insights and logistics for international formulation and packaging sourcing.
These capabilities help brands reduce time-to-market, control complexity, and bring innovative hybrids to life with confidence.
✅ Final Takeaway: Hybrid Beauty Is Here—Make Sure Your Sourcing Is Too
- Huda Beauty’s lip tint and Rhode’s lip lines highlight the power of pairing skincare functionality with makeup appeal.
- The lip category is exploding—$200M+ in sales, strong YoY growth, and consumer appetite for multiuse products.
- To compete, brands must source smartly: the right ingredients, packaging, compliance, and speed are essential.
- Platforms like Sourcy offer end-to-end sourcing support—team up with trusted suppliers, run quick iterations, ensure quality, and manage costs efficiently.
👉 Want to launch your own peptide-infused lip or hybrid skincare product?
Send us a request and discover how our beauty sourcing solutions can support your next hit →