By Anthropologie Off-Shoulder Burnout Velvet Blouse
by Anthropologie
Product Variations
Trend Summary
Tapping into both romantic and bohemian trends, this top's off-shoulder cut and luxurious velvet texture make it a statement piece for evening or special occasions.
Key Features
- Off-shoulder neckline
- Burnout velvet fabric
- Bohemian style
Featured In
Product Specifications
Differentiation Strategy
Differentiates by shifting the silhouette from off-shoulder to a modern, architectural one-shoulder design.
Uses a solid-color stretch velvet instead of a patterned burnout, creating a sleeker and more versatile look.
Focuses on a curated palette of rich, solid jewel tones that enhance the luxe quality of the velvet.
Targets a fashion-conscious consumer who appreciates the velvet trend but seeks a more contemporary and sculptural cut.
Success Replication
Utilizes a velvet fabric to capture the same luxurious feel and evening-wear appeal as the reference product.
Maintains the status of a sophisticated "going-out top" suitable for a variety of occasions.
Keeps the popular long-sleeve silhouette for seasonal versatility.
Offers an inclusive size range (Standard, Petite, Plus), a key strategy for this market segment.