Ari Crystal Pump
by Larroudé
Product Variations
Trend Summary
The Ari pump elevates the classic silhouette with crystal details, catering to the desire for statement eveningwear and a more glamorous interpretation of the Neo-Classic trend.
Key Features
- Crystal embellishments
- Pointed toe
- Slingback or pump style
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved by shifting the embellishment from an all-over pattern to a concentrated, oversized crystal buckle, creating a distinct and elegant focal point.
The platform and heel height are slightly reduced to enhance wearability and broaden the product's appeal for a wider range of events, from semi-formal to evening.
The product would be offered in a curated selection of classic and sophisticated seasonal colors, like deep burgundy or forest green, to appeal to a consumer looking for a lasting, yet fashionable, investment piece.
Success Replication
This design keeps the successful and comfortable combination of a block heel and platform, ensuring a similar wearing experience to the original.
It incorporates the fashionable Mary Jane strap, a defining feature of the reference product.
The inclusion of high-quality crystal embellishments, albeit localized to the buckle, maintains the 'special occasion' feel and trendiness of the original.