Ribcage Straight Ankle Jeans
by Levi's
Product Variations
Trend Summary
Embodies The Modern Straight-Leg and The Polished Dark Wash themes with its extra-high rise and classic straight silhouette.
Key Features
- Extra-high rise
- Straight leg
- Ankle length
Featured In
Product Specifications
Differentiation Strategy
This jean differentiates itself by focusing on a superior "soft and drapey" hand-feel, a noted emerging trend. The use of a TENCEL™ Lyocell blend makes the denim noticeably softer and more fluid than the reference product's typical cotton-elastane blends. Brand identity is built through unique, proprietary back pocket embroidery and the use of a sustainable Jacron patch instead of a traditional leather one. This strategy targets a consumer who wants the trendy fit of the reference product but prioritizes a more luxurious feel and subtle, unique branding.
Success Replication
This product directly emulates the most praised features of the reference spec: the waist-defining 12-inch "super high rise" and the slim, straight-leg cut. It maintains the button fly and classic 5-pocket styling to provide a familiar and authentic denim experience. By offering multiple inseam lengths, it captures the same versatility and broad appeal as the original. The success lies in delivering the exact trendy fit while competing on a different axis of value.