Powermatte Lipstick

by NARS Cosmetics

mid-tier

Product Variations

Trend Summary

This entire line exemplifies the 'Comfort Matte Finishes' trend by providing a modern matte that is both high-performance and non-drying.

Key Features

Long-lasting formula
Comfortable matte finish
Transfer-resistant

Featured In

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Product Specifications

Formulation

Solid Stick

Finish

Soft-matte with a subtle satin sheen

Coverage

Full

Net Weight

0.06 oz / 1.8 g

Shape of Lipstick Bullet

Slim, angled tip for precise application

Shape of Casing

Slender, weighted tube

Color of Casing

Color-matched to the shade family (e.g., nudes, reds, berries)

Material of Casing

Plastic with a metalized finish or aluminum components

Mechanism

Twist-up bullet

Cap Type

Magnetic pull-off cap

Key Features

Long-wearing (8-10 hours), transfer-resistant, lightweight, and hydrating formula

Texture

Creamy and smooth, gliding on easily

Key Ingredients

Infused with hydrating ingredients like Hyaluronic Acid and Vitamin E

Available Shades

A wide range of 18-24 shades, including a mix of classic and trend-driven colors

Differentiation Strategy

Feature a satin-matte finish, offering a more comfortable and forgiving wear than a true matte.

Enhance the formula with popular skincare ingredients like hyaluronic acid to align with the 'skincare-infused makeup' trend.

Use more substantial packaging, like a magnetic cap, to provide a premium experience without the full cost of luxury materials.

Success Replication

Emulate the NARS Powermatte's high-performance attributes, such as long wear, intense color payoff, and a lightweight feel.

Adopt the slim and modern packaging design for a premium impression.

Retain a specialized bullet shape for precise application to replicate the user experience of the reference product.