SuperStay Matte Ink Liquid Lipstick

by Maybelline

premium

Trend Summary

This line's extensive shade range, which includes deep reds and browns, allows it to tap into both the 'Vampy Deep Hues' and 'Warmed-Up Neutrals' trends with a high-performance formula.

Key Features

Extreme longevity (up to 16 hours)
Saturated matte finish
Wide shade range

Featured In

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Product Specifications

Container Shape

Sculptural, weighted geometric tube (e.g., hexagonal).

Container Material

Heavyweight polymer or glass with metallic accents.

Container Color

Gradient color-wash or a window to show the shade.

Cap Shape

Custom-designed shape with a magnetic closure.

Cap Material

Weighted metal or premium-feel plastic.

Net Content (Volume)

0.17 fl. oz. / 5.0 ml.

Applicator Type

Ergonomically curved, doe-foot applicator with a flocked, reservoir tip.

Lipstick Texture

Creamy liquid serum.

Lipstick Finish

Luminous, satin-matte finish.

Scent

Subtle, bespoke fragrance (e.g., white tea, fig, or unscented).

Color Payoff

Rich, buildable color.

Longevity

Up to 8 hours of comfortable wear with a graceful fade.

Key Features

Hydrating, smoothing, long-wearing, non-feathering.

Key Ingredients

Dimethicone, Isododecane, Hyaluronic Acid, Vitamin E, Jojoba Oil, Trimethylsiloxysilicate, Lauroyl Lysine.

Differentiation Strategy

This product differentiates itself by shifting the focus from extreme longevity to a luxury experience and skincare benefits. The formula is infused with ingredients like Hyaluronic Acid and Vitamin E, positioning it as a lip treatment and color in one. The finish is a modern "satin-matte," which offers a hint of luminosity, moving away from the flat matte trend. The packaging is a key differentiator, featuring weighted materials, a unique shape, and a magnetic closure to create a superior tactile experience. The wear is described as having a "graceful fade," reframing longevity as an elegant, comfortable experience rather than an indestructible one.

Success Replication

This product emulates the conceptual success of the reference product by being a high-performance liquid lip color that delivers a specific, desirable finish. It retains the idea of a precision applicator for a clean, defined lip line. The formula provides rich pigmentation and lasting power, meeting the baseline expectations for a premium liquid lipstick. The sleek, modern packaging aesthetic is elevated to a luxury standard.