Powermatte Lipstick

by NARS Cosmetics

value-oriented

This entire line exemplifies the 'Comfort Matte Finishes' trend by providing a modern matte that is both high-performance and non-drying.

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Formulation

Solid Stick

Finish

Matte

Coverage

Medium to Full, Buildable

Net Weight

0.12 oz / 3.4 g

Shape of Lipstick Bullet

Traditional teardrop shape

Shape of Casing

Standard round or square tube

Color of Casing

Black or white with a color-coded base

Material of Casing

Standard plastic (PP or ABS)

Mechanism

Twist-up bullet

Cap Type

Pull-off cap

Key Features

Long-wearing (up to 6 hours), comfortable matte feel, and smooth application

Texture

Creamy, non-drying matte

Key Ingredients

Formulated with basic emollients and waxes like Candelilla Wax

Available Shades

A curated range of 10-12 popular, top-selling shades

Utilize cost-effective packaging, such as standard plastic tubes, instead of premium soft-touch material.

Employ a simpler formulation with common and affordable ingredients to achieve a comfortable matte finish.

Offer a smaller shade range, focusing on the most popular and commercially successful colors to minimize production costs.

Replicate the core appeal of the NARS Powermatte's trendy matte finish and high-intensity color.

Retain the long-wearing and comfortable feel that users appreciate in the reference product.

Offer a vegan and allergen-free (parabens, phthalates) formula to appeal to a broad, health-conscious consumer base.