SuperStay Vinyl Ink Liquid Lipstick

by Maybelline

premium

Trend Summary

This product is a perfect embodiment of the 'High-Shine & Luminous Textures' trend, offering a glossy look without sacrificing the longevity of a liquid lipstick.

Key Features

High-shine vinyl finish
Long-wearing formula
Intense color payoff

Featured In

Allure

Byrdie

Vogue (US Edition)

Harper's BAZAAR (US Edition)

Product Specifications

Product Type

Hybrid Lip Color Serum

Physical Form

Viscous Serum-Like Liquid

Container Shape

Sculptural, weighted hexagonal or custom-molded tube with a magnetic closure.

Container Color

Clear, heavy-walled glass-like plastic revealing the shade, with a polished gunmetal or rose-gold cap.

Container Material

Heavy-weight luxury plastic or glass with metal accents.

Applicator Type

Ergonomic, curved doe-foot applicator made from a unique, ultra-soft material with a precision tip for lining and filling.

Net Weight / Volume

0.15 fl oz (4.5 ml)

Finish

Extreme "glass-like" shine with a wet-look finish.

Texture

Rich, serum-like texture that glides on and feels deeply nourishing and smoothing.

Wear Time

Up to 10 hours of color stain; shine is vibrant for 4-6 hours.

Key Features

- Serum-in-Stain Formula: Combines the long-lasting power of a stain with the benefits of a hydrating lip serum. - Glass-Shine Finish: Achieved with light-reflecting oils and polymers. - Lip Conditioning Complex: Formulated with Squalane, Peptides, and Vitamin C to visibly smooth and plump lips over time. - Buildable, Rich Color: Can be applied as a sheer wash or built up to full, vibrant opacity.

Application Method

Swipe onto lips for a sheer glaze. Allow to set. For more intensity, apply a second layer.

Scent

Sophisticated, custom fragrance with light notes of white tea, vanilla bean, or a subtle citrus floral.

Key Ingredients

- Advanced Film-Forming Silicones - Squalane - Palmitoyl Tripeptide-1 (Peptide) - Tetrahexyldecyl Ascorbate (Vitamin C) - Jojoba Oil

Differentiation Strategy

This product differentiates itself by positioning as a luxury lip care-makeup hybrid, moving beyond just "comfortable wear." The "Serum-in-Stain" label and formula, rich with high-performance skincare ingredients like Peptides, Squalane, and Vitamin C, justify its premium price. The packaging is significantly more luxurious, using materials like weighted plastic or glass and a custom shape. The wear story is also more nuanced, promising a long-lasting color stain while managing expectations that the extreme shine may fade gracefully over several hours, prioritizing lip health and a plush feel over absolute 16-hour glossiness.

Success Replication

This product leverages the core trend of combining longevity with a shiny finish, which proved successful for the reference product. It captures the essence of a "one-and-done" lip product that provides lasting color without the dryness of traditional mattes. The success is replicated by taking the innovative concept of a transfer-resistant shine and elevating it into a luxury, treatment-focused experience, appealing to a consumer who values both performance and premium ingredients.