Agou Cashmere Scarf

Differentiation is primarily achieved through material and manufacturing to hit a value-oriented price. Instead of hand-knitted cashmere, this scarf uses a machine-knitted wool and recycled polyester blend, which also introduces a sustainability angle. The texture is slightly fuzzier and less refined than pure cashmere, creating a more casual and approachable feel. The color palette is expanded to include more trend-driven but still versatile options like forest green.

The strategy focuses on emulating the most visually impactful and functional aspects of the reference product at an accessible price point. It retains the generous, oversized dimensions that allow for versatile styling, a key feature of The Row's scarf. The rectangular shape and a selection of neutral, versatile colors are also kept to appeal to a broad audience. The core idea is to offer the same sense of cozy, enveloping comfort and minimalist chic.