Scarf · US
Canada New Wool Scarf
This scarf is a quintessential example of 'The Cozy Blanket Wrap' trend, offering warmth, volume, and a minimalist aesthetic that's highly versatile.
Product signals
- Brand
- Acne Studios
- Source
- brand_models
- Key features
- 100% Wool · Oversized design · Fringe trim
- Source mentions
- Vogue (US), Who What Wear (US), Harper's BAZAAR (International), Net-a-Porter (International)
Specification variants
3 static directions are available for this theme.
value-oriented
The Essential Wool-Blend Blanket Scarf
- Material
- 80% Wool, 20% Nylon blend
- Dimensions
- 190 cm x 70 cm
- Features
- Twisted and knotted fringe ends, approximately 8 cm in length. A small, tonal brand label is stitched on the corner.
- Construction
- Woven, mid-weight feel.
- Care Instructions
- Hand wash cold or dry clean.
- Country of Origin
- Made in China.
- Color
- Available in a curated selection of 5 core neutral colors (e.g., black, charcoal grey, camel, navy, and cream).
To clearly distinguish this scarf from the premium original and justify its value price point, the material is a wool-blend rather than 100% virgin wool. The dimensions are slightly modified to create a unique but still generous size. The branding is a subtle, tonal label, avoiding any direct imitation of the distinctive Acne Studios pink label. Production is moved to a region with lower manufacturing costs to make the final product more accessible.
mid-tier
The Brushed Alpaca-Blend Scarf
- Material
- 50% Wool, 30% Alpaca, 20% Recycled Nylon
- Dimensions
- 200 cm x 50 cm
- Features
- Eyelash fringe edges, approximately 10 cm in length. A small, embossed faux leather brand patch is placed at the hem.
- Construction
- Brushed, woven texture for an extra soft and slightly fuzzy feel.
- Care Instructions
- Dry clean recommended.
- Country of Origin
- Made in Portugal.
- Color
- Offered in a mix of classic neutrals and muted, on-trend seasonal colors (e.g., dusty rose, sage green, slate blue).
The key differentiator is the material blend, which incorporates alpaca for a distinctively soft and slightly fuzzy texture, setting it apart from the smooth 100% wool of the original. The inclusion of recycled materials also adds a sustainability angle. The branding is a discreet, embossed faux leather patch, offering a different tactile and visual element. The dimensions are adjusted to a narrower but still long proportion, offering a different styling experience.
premium
The Oversized Cashmere-Merino Shawl
- Material
- 70% RWS Certified Merino Wool, 30% Recycled Cashmere
- Dimensions
- 210 cm x 75 cm
- Features
- Delicate, hand-finished fringe, approximately 9 cm in length. A discreet, hand-stitched monogram of the brand's initials in a contrasting thread is in one corner.
- Construction
- Densely woven with a brushed finish for an exceptionally soft and lofty feel.
- Care Instructions
- Dry clean only.
- Country of Origin
- Made in Italy.
- Color
- Available in a sophisticated palette of undyed natural shades and deep, rich jewel tones.
This product is elevated through its luxurious material blend of merino wool and recycled cashmere, offering superior softness and warmth compared to the 100% wool original. The dimensions are even more generous, positioning it as a true shawl that can be worn in multiple ways. Instead of a woven label, the branding is a subtle, hand-stitched monogram, adding a bespoke and artisanal touch. The color palette is curated to reflect a more opulent and sophisticated aesthetic.