Watermelon Glow Niacinamide Dew Drops

Differentiation is primarily achieved through cost-effective measures to ensure a value-oriented price point. The iconic, custom glass packaging is replaced with a standard, recyclable plastic bottle with a simple dropper, significantly reducing costs. The hero ingredient story shifts from watermelon to the more affordable and widely recognized aloe vera for its soothing and hydrating properties. The overall ingredient list is simplified to focus on core performance, appealing to consumers seeking effective, no-frills skincare.

This product retains the core elements that make the reference product successful: a multi-use, lightweight serum that provides an instant dewy glow. It features Niacinamide and Hyaluronic Acid, two of the most popular and effective ingredients from the original formula. The strategy is to deliver the primary functional benefits—hydration and a visible glow—that consumers seek from the trendy "glass skin" category.