Sourcy
Sourcy
Cable-Knit Cotton Sweater

Cable-Knit Cotton Sweater

by Polo Ralph Lauren

value-oriented
US

Product Variations

Trend Summary

A perfect and timeless example of 'The Chunky Knit' theme, celebrated for its iconic, textured pattern.

Key Features

  • Iconic cable-knit pattern
  • Cotton material
  • Timeless design

Featured In

Vogue (US Edition)
Elle (US Edition)
Harper's Bazaar (US Edition)
Who What Wear

Product Specifications

Material
60% Cotton, 40% Polyester Blend
Weave Type
Standard Cable-Knit
Neckline
Crewneck
Sleeves
Long sleeves with rib-knit cuffs
Hem
Rib-knit hem
Fit
Classic Fit
Features
None
Shape & Construction
Pull-On Closure
Care Instructions
Machine washable, tumble dry

Differentiation Strategy

The primary differentiation is achieved through a lower price point, made possible by using a cotton/polyester blend instead of 100% cotton. This also offers the functional benefit of easier care and potentially greater durability. To further manage costs and appeal to a wider audience, the design is simplified to a single "Classic Fit" and removes any form of branding or logo, focusing purely on the versatile style of the sweater itself.

Success Replication

This strategy focuses on retaining the most recognizable visual elements of the reference product to offer a timeless look at an accessible price. It keeps the essential cable-knit texture, which provides a classic and textured appearance. The traditional crewneck silhouette and ribbed details on the cuffs and hem are also maintained to replicate the original's iconic style. The core success lies in emulating the overall aesthetic that is widely recognized and appreciated.