
Cable-Knit Cotton Sweater
by Polo Ralph Lauren
Product Variations
Trend Summary
A perfect and timeless example of 'The Chunky Knit' theme, celebrated for its iconic, textured pattern.
Key Features
- Iconic cable-knit pattern
- Cotton material
- Timeless design
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is achieved through a lower price point, made possible by using a cotton/polyester blend instead of 100% cotton. This also offers the functional benefit of easier care and potentially greater durability. To further manage costs and appeal to a wider audience, the design is simplified to a single "Classic Fit" and removes any form of branding or logo, focusing purely on the versatile style of the sweater itself.
Success Replication
This strategy focuses on retaining the most recognizable visual elements of the reference product to offer a timeless look at an accessible price. It keeps the essential cable-knit texture, which provides a classic and textured appearance. The traditional crewneck silhouette and ribbed details on the cuffs and hem are also maintained to replicate the original's iconic style. The core success lies in emulating the overall aesthetic that is widely recognized and appreciated.
