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Cable-Knit Cotton Sweater

Cable-Knit Cotton Sweater

by Polo Ralph Lauren

mid-tier
US

Trend Summary

A perfect and timeless example of 'The Chunky Knit' theme, celebrated for its iconic, textured pattern.

Key Features

  • Iconic cable-knit pattern
  • Cotton material
  • Timeless design

Featured In

Vogue (US Edition)
Elle (US Edition)
Harper's Bazaar (US Edition)
Who What Wear

Product Specifications

Material
50% Merino Wool, 50% Cotton
Weave Type
Cable-Knit
Neckline
Polo Collar with a three-button placket
Sleeves
Long sleeves with rib-knit cuffs
Hem
Rib-knit hem
Fit
Relaxed Fit
Features
Horn-effect buttons
Shape & Construction
Pull-On Closure
Care Instructions
Machine wash cold, lay flat to dry or dry clean

Differentiation Strategy

Differentiation is primarily achieved by updating the silhouette and neckline. The introduction of a polo collar directly taps into "The Modern Polo" trend, offering a smart-casual alternative to the original's crewneck. The fit is shifted from "Regular/Slim" to a more fashion-forward "Relaxed Fit." Finally, using a merino wool-blend elevates the material quality from the original's 100% cotton, offering superior softness and warmth, thus justifying a mid-tier price point.

Success Replication

This specification leverages the foundational preppy and timeless appeal of the original's cable-knit construction. It retains the textural interest and classic sensibility that makes the reference product a staple. The strategy is to build upon this successful base by integrating contemporary details that resonate with current fashion trends, ensuring the product feels both familiar and modern.

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