Sourcy
Sourcy
Margaux Bag

Margaux Bag

by The Row

mid-tier
US

Trend Summary

This bag's unique blend of a structured form with soft materials makes it a key piece for both the 'Structured Silhouette' and 'Elevated Carryall' trends.

Key Features

  • Structured yet soft shape
  • Doctor's bag style
  • High-quality materials

Featured In

Who What Wear
Vogue
Harper's BAZAAR
InStyle

Product Specifications

Primary Exterior Material
Pebbled or smooth cowhide leather
Interior Lining
Cotton twill or microsuede lining
Shape
Softly structured tote with a defined trapezoidal shape
Body
Supple leather body that holds its shape
Side Panels
Functional belted, gusseted side panels with buckle detail
Top
Open top with an interior toggle or dog-leash clasp closure
Base
Leather-covered base with protective metal feet
Stitching
Tonal, high-quality stitching
Handles
Two rolled leather top handles
Straps
Detachable, but non-adjustable, leather shoulder strap (on smaller sizes)
Closure
Interior toggle or clasp closure; adjustable side buckles
Hardware
Brushed or matte gold-tone or silver-tone hardware
Branding
A discreet, heat-embossed logo on the side or interior
Interior Pockets
One zippered pocket and two slip pockets
Dimensions (Approx.)
Choice of two sizes: Small (approx. 12" width) and Large (approx. 15" width)

Differentiation Strategy

Differentiation is achieved by using high-quality but more accessible cowhide leather instead of the premium calfskin of the original. The hardware would be high-quality but not custom-branded to the same extent as The Row's. A brand could introduce unique hardware shapes or a signature lining pattern to create a distinct identity. The marketing focus would be on the bag's functionality and durability as a 'workhorse' tote for the modern professional, highlighting its organizational features and timeless style.

Success Replication

This specification captures the essence of the Margaux's 'structured-yet-slouchy' appeal and its reputation as a versatile work-to-weekend bag. It retains key signature details like the belted gusseted side panels, the open top with a toggle closure, and the protective metal feet. The use of genuine cowhide leather provides the quality look and feel expected in this segment, echoing the original's luxury appeal. By offering two popular sizes, it caters to different needs, from an everyday bag to a larger carryall.

    Margaux Bag - Tote Bag | Product Catalogs