Rexona
The Rexona Clinical line offers three times more protection than basic antiperspirants, providing up to 96 hours of protection against odor and wetness. Formulated for intense sweating, its advanced D…
Deodorant · BR
Long-Lasting & Performance Deodorant
- This theme highlights the demand for high-efficacy deodorants that offer extended protection, often up to 72 hours. - This deodorant trend is particularly relevant for the men's grooming market and individuals with active lifestyles. - Innovations include advanced formulations and technologies, sometimes involving AI, to better control odor and sweat for prolonged periods.
Stage
growing
Trend score
75
Price range
BRL 13.99–119.61
Social posts
0
Brands shaping this trend
Nivea
This product offers 72 hours of reliable antiperspirant action while incorporating a patented anti-stain technology that prevents white marks on black clothes and yellowing on white garments. Its form…
Dove
The Proteção Total line provides 72 hours of effective protection against sweat and odor. It features Triple Action Technology and includes ¼ moisturizing cream, which helps to protect the underarm sk…
Marketplace examples
amazon
Kit 3 Desodorante natural Cristal/Pedra odor c vermelhidão e inchaçoorporal Antitranspirantes para homens e mulheres
BRL 29.88
amazon
Ban Desodorante Antitranspirante 24 Horas Sólido Stick 73g
BRL 39.9
amazon
Desodorante Antitranspirante Roll-on Perspirex 20ml
BRL 22