CeraVe
Developed with dermatologists, the CeraVe Foaming Facial Cleanser is an icon of the minimalist trend due to its focus on essential ingredients and barrier care. Its formula is fragrance-free, non-come…
Cleanser · BR
Minimalist Cleanser
- This trend is characterized by products with simple, straightforward formulations that focus on essential, high-quality ingredients. - These are often multi-benefit products, such as a hydrating cleanser that also soothes the skin. - They align with a simplified, "less is more" skincare philosophy and are often free from potential irritants like fragrances and excessive additives.
Stage
growing
Trend score
75
Price range
BRL 19–152.89
Social posts
0
Brands shaping this trend
Principia
Principia has established itself in Brazil with a "clean beauty" ethos, focusing on transparency and potent formulations at an accessible price point. The GL-01 Cleansing Gel perfectly represents this…
Neutrogena
The Neutrogena Purified Skin Gel Cleanser is a popular choice that aligns with the minimalist trend by offering a gentle yet deep clean that respects the skin's natural pH. Its key ingredient, Glycoli…
Marketplace examples
amazon
round lab 1025 dokdo cleanser 150ml
BRL 79.2
amazon
Limpador Facial Antioleosidade Creamy Skincare 300ml
BRL 54.99
amazon
[B-LAB] Espuma De Limpeza Hidratante Matcha
BRL 59.99