La Roche-Posay
An iconic product for combination to oily skin, this 3-in-1 fluid combines very high sun protection with a light, tinted moisturizer. Its Mexoryl 400 filter protects against ultra-long UVA rays, while…
Skincare · MX
Minimalist Routines
- "Skinimalism" is a growing movement in Mexico, advocating for simplified and effective skincare routines. - This trend rejects complex, multi-step processes in favor of using fewer, high-quality, and often multi-functional products. - A typical minimalist routine focuses on the absolute essentials: a gentle cleanser, a hydrating moisturizer, and daily sun protection (SPF). - The philosophy is to achieve healthy skin without overwhelming it with excessive products, which can lead to irritation.
Stage
growing
Trend score
65
Price range
MXN 145–2399
Social posts
4
Brands shaping this trend
CeraVe
A dermatologist-recommended daily lotion that combines three actions: moisturizing, restoring the skin's barrier, and providing broad-spectrum SPF 30 sun protection. Formulated with three essential ce…
Natura
A multi-benefit, super-concentrated moisturizer for all skin types from the Chronos line. It provides immediate and lasting hydration for up to 24 hours using Fevillea active, prebiotics, and hyaluron…
Marketplace examples
shopee
Kit Garnier Express Aclara Rutina anti manchas con Vitamina C: Sérum facial, crema hidratante y gel limpiador, 3 piezas. Hidrata, ilumina y unifica el tono de la piel
MXN 415.44
shopee
The Ordinary Niacinamide 10% + Zinc 1%, Suero para Imperfecciones con Niacinamida — Suero que unifica el tono, suaviza e ilumina. Ideal para pieles con tendencia a los brotes, 30ml
MXN 145
shopee
FACEIT Rutina para Combatir Acné de 3 Pasos: Limpia, Unifica y Repara tu Cara | Peróxido de Benzoílo 5% y Ácido Glicólico | Skincare | Acné Leve a Moderado | Sistema Antiacné Completo (Kit)
MXN 399