Sourcy

Skincare · BR

Minimalist Routines Skincare

- The minimalist routine, or "skinimalismo," is a trend focused on simplifying skincare to a few essential, high-quality steps. - Instead of elaborate, multi-product regimens, this approach champions the use of multifunctional products. - These products cleanse, treat, hydrate, and protect simultaneously. - Key products often include a gentle cleanser, a potent serum, a lightweight moisturizer, and a broad-spectrum sunscreen.

Stage

growing

Trend score

68

Price range

BRL 18.49–160.92

Social posts

3

Brands shaping this trend

Sallve

Sallve's Facial Cleanser is an iconic product for those starting a minimalist routine, celebrated for its "less is more" philosophy. It effectively cleanses the skin, removing light makeup and polluti…

Biossance

Biossance's Squalane + Phyto-Retinol Serum perfectly encapsulates the multi-benefit aspect of a minimalist routine. This lightweight serum offers a plant-based alternative to retinol, bakuchiol, which…

Adcos

The Adcos Sunscreen Stick is a prime example of a multifunctional product that is central to the Brazilian minimalist trend. It combines very high sun protection (FPS 80) with the practicality of a ti…

Marketplace examples

amazon

Kit skincare rosa mosqueta limpeza de pele bruma facial

BRL 44.98

amazon

LAIKOU Japão Sakura Travel Skincare Set SKin Tone Reparador Hidratante 4 Unidades

BRL 18.49

amazon

kit com 3 itens Skincare Infantil Bio Instinto Bebelinho Algodão Doce Pele Limpa e hidratada suave

BRL 29.99