Sourcy

Skincare · PH

Minimalist "Skinimalism" Skincare

- "Skinimalism" promotes a "less is more" philosophy, encouraging simplified skincare routines with a focus on multi-functional products. - Consumers are opting for a few high-quality products that deliver visible results instead of complex, multi-step regimens. - This trend champions embracing natural skin texture and achieving a healthy, glowing base with minimal product layering.

Stage

growing

Trend score

65

Price range

PHP 33–1355

Social posts

4

Brands shaping this trend

The Good Alchemist

A Filipino brand that champions uncomplicated, science-backed skincare. Their products are formulated with minimal, locally-sourced, and filler-free ingredients, making them ideal for sensitive skin.…

Cetaphil

A globally recognized and dermatologist-recommended brand known for gentle, effective formulas suitable for sensitive skin. The cleanser is soap-free, non-comedogenic, and pH-balanced, cleansing witho…

SKIN1004

A popular K-beauty brand known for minimalist and effective formulations using high-quality, natural ingredients, with a focus on Centella Asiatica from Madagascar. The ampoule is formulated with 100%…

Marketplace examples

amazon

Salicylic Acid Daily Gentle Cleanser, Salicylic Acid 0.5%, Tea Tree Leaf Oil 0.2%, Acne Treatment Cleanser for Acne-prone Skin

PHP 236

amazon

(BUY 1 TAKE 1)10% Niacinamide + Hyaluronic High-Strength Formula Serum-30ml

PHP 68

amazon

𝐓𝐡𝐞 𝐎𝐫𝐝𝐢𝐧𝐚𝐫𝐲 Niacinamide Serum Niacinamide 10% Acne Treatment Blackhead Remover 30/60ML

PHP 300