These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Stars collection is a signature of H.Stern and perfectly encapsulates the Modern Vintage theme by drawing inspiration from a Victorian-era tiara dating back to 1900. The design features five-pointed stars, but with a contemporary twist. This ring brings the romanticism of the past into the present with a modern look. The use of H.Stern's exclusive Noble Gold with a darkened finish, combined with cognac diamonds, gives the piece the cherished feel of a family heirloom, pushing the trend of jewelry that carries a sense of history and uniqueness.
Key Product: Stars Ring
MARKET LEADER
Within its popular Life by Vivara line, Vivara offers cocktail rings that revive the glamour of the 1920s. These pieces are characterized by large stones and bold, striking designs that are meant to capture attention, echoing the exuberant spirit of vintage party wear. By making these historically inspired statement pieces accessible and wearable for a modern audience, often using materials like sterling silver, Vivara helps drive the trend of incorporating vintage elegance into contemporary style. Some pieces in the Life collection also feature an aged silver finish, further enhancing their vintage appeal.
Key Product: Life Cocktail Ring
MARKET LEADER
Jack Vartanian is known for his bold, contemporary designs, and the Deco collection directly channels the influential Art Deco movement of the early 20th century. The Anel Deco 2019 features the geometric lines and architectural shapes characteristic of the Art Deco era, often highlighted with black rhodium and diamonds. This ring is a prime example of Modern Vintage, as it reinterprets a powerful historical aesthetic with a sharp, urban edge that is iconic to the brand. It appeals to consumers who appreciate both the nostalgia of vintage design and the boldness of modern jewelry. The brand also has a collection explicitly named "New Vintage," further cementing its role in this trend.
Key Product: Anel Deco 2019
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
Both value and premium segments show meaningful sales growth, indicating increasing commercial traction. While search interest is not rapidly accelerating, it is stable and supported by consistent sales volume increases.
Search interest for modern vintage rings shows consistent fluctuations but remains at a relatively stable, elevated level. The trend is described as a reinvention of past styles for contemporary appeal, indicating ongoing relevance.
Google Trends (12 Months)
Theya Almeida
A highly influential Brazilian actress and fashion icon, known for starring in telenovelas since childhood. Her style choices often dictate mass-market trends.
Paulo Teixeira
A global music superstar and one of Brazil's most powerful influencers, known for her bold style and international presence.
Spinelli Kilcollin
An actress with a strong international career, who has become a major fashion reference and key influencer for the luxury market in Brazil.