These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A highly popular and influential product, the Ninja Foodi Dual Zone air fryer allows for the cooking of two different foods in two separate baskets simultaneously, even with different cooking functions, times, and temperatures. This embodies the multi-functional trend by offering versatility and efficiency, enabling users to air fry in one basket while roasting in the other, saving considerable time. Its ability to prepare entire meals with varied components at once has made it an iconic choice for families and trend-conscious consumers seeking to streamline their cooking process.
Key Product: Foodi 5-in-1 Dual Zone Air Fryer DZ090
MARKET LEADER
This oven-style air fryer is a prime example of the multi-functional trend, combining the capabilities of an air fryer, rotisserie, dehydrator, and convection oven into one appliance. Its large capacity and multiple cooking racks allow for preparing family-sized meals. The inclusion of a rotisserie function for chicken and other meats is a key feature that pushes the trend forward, offering users a way to achieve results typically requiring a separate, specialized appliance. With 12 to 17 preset cooking options, it simplifies a wide range of culinary tasks, from baking and roasting to dehydrating fruits.
Key Product: Freidora De Aire Digital Multifuncional 11 L (RJ38-RDO-V12-MX)
MARKET LEADER
The Instant Pot Duo Crisp is the ultimate representation of multi-functionality by combining the brand's iconic electric pressure cooker with an air fryer. This 11-in-1 device allows users to pressure cook, sauté, steam, slow cook, and then switch lids to air fry, roast, or bake, giving foods a crispy finish. This product is a top-of-mind example of a single appliance replacing multiple kitchen gadgets, directly catering to the trend of maximizing counter space and culinary possibilities. It's an iconic product for those who want to explore a vast range of cooking methods, from tender pressure-cooked meals to crispy fried treats, all with one pot.
Key Product: Duo Crisp 11-in-1
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, particularly in recent periods, coupled with meaningful sales growth across both value and premium segments. This indicates increasing consumer engagement and solidifying market traction.
Search interest shows a recent upward trend after a period of fluctuation, indicating growing consumer attention. The multi-functional nature of these air fryers is driving interest as consumers seek versatile, space-saving kitchen solutions.
Google Trends (12 Months)
5 posts analyzed
Ninja
A prominent Mexican actress and host of the morning television show "Hoy," known for her influence over homemakers and families.
Ninja
A chef and social media influencer in the Mexican culinary scene, known for sharing accessible and delicious recipes.