These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Mallory RespirAR Plus stands out by offering a comprehensive 5-stage purification system. This model goes beyond standard filtration by incorporating technologies that actively combat a wide range of airborne contaminants. The inclusion of a UV-C lamp for sterilization and a Plasma Ion generator for neutralizing germs and particles pushes this product to the forefront of the multi-functional trend. It is designed for consumers who want a single device to handle everything from dust and allergens to viruses and odors, making it an iconic example of a multi-purpose air treatment solution. The unit also features smart sensors that automatically adjust performance based on the detected air quality.
Key Product: RespirAR Plus
MARKET LEADER
The Relaxmedic Q9 is a prime example of a product tailored to Brazil's diverse climate, where high humidity can be a concern in many regions. This 2-in-1 device directly addresses the need for both air purification and moisture control. It functions as an efficient dehumidifier, capable of removing up to 750 ml of water from the air per day, while simultaneously cleaning the air with its HEPA H11 filter. This dual functionality prevents the growth of mold and mildew, which are common issues in humid environments, while also removing allergens and dust. Its portability and dual-purpose design make it a top-of-mind product for consumers seeking a practical and comprehensive solution for air quality.
Key Product: Q9
MARKET LEADER
The LG PuriCare 360° embodies the multi-functional trend by integrating powerful air circulation with its advanced purification system. Its unique 360-degree design ensures that clean air is distributed evenly throughout the room. A key feature is the "Clean Booster" head, which rises and rotates to deliver purified air over long distances, effectively acting as a fan or air circulator. This eliminates the need for a separate fan, saving space and energy. Furthermore, the inclusion of an ionizer in some models adds another layer of functionality by actively reducing airborne bacteria and viruses before they even reach the filter. This combination of purification and powerful air circulation makes it an iconic, high-tech choice for trend-aware consumers.
Key Product: PuriCare 360° (Model AS651DWH0)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is showing recent positive momentum, sales volumes are modest, particularly in the value segment. The premium segment is experiencing growth, contributing to a medium overall trend score.
Search interest for multi-functional air purifiers shows a recent upward trend after a period of fluctuation. The product's versatility and appeal for year-round home comfort contribute to its growing popularity.
Google Trends (12 Months)
TikTok Posts
17 posts analyzed