These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Philips Hue Outdoor Lightstrip is an iconic product for trend-conscious consumers, known for its smart capabilities and vibrant lighting. It is designed to be completely flexible, allowing users to shape and bend it to fit any outdoor space, from lining a garden path to highlighting architectural features. As part of the extensive Hue ecosystem, it can be controlled via a smartphone app or voice assistants like Alexa and Google Assistant, offering a seamless smart home experience. The strip is fully weatherproof with an IP67 rating, meaning it is protected against dust and can be submerged in water up to 1 meter, ensuring its durability through heavy rain and humidity. This combination of smart technology, high-quality diffused light, and robust weatherproofing makes it a top-of-mind choice for creating dynamic and personalized outdoor lighting scenes.
Key Product: Hue Outdoor Lightstrip
MARKET LEADER
Avant has established itself as a popular brand in Brazil by offering reliable and accessible lighting solutions. Their Fita LED Connect is a prime example of a product that meets the growing demand for outdoor lighting. This LED strip is distinguished by its direct connection to the power grid (127V or 220V), which eliminates the need for a separate driver and simplifies installation. With an IP65 rating, the Fita LED Connect is protected against dust and jets of water, making it a durable option for external areas like balconies and pergolas. It is available in various color temperatures and allows for customized lengths, providing versatility for different outdoor projects. The combination of easy installation and solid weather resistance makes the Fita LED Connect a trendy and practical choice for consumers looking to illuminate their outdoor environments.
Key Product: Fita LED Connect IP65
MARKET LEADER
SaveEnergy is a prominent brand in the Brazilian lighting market, recognized for its focus on energy-efficient and high-performance products. Their IP67-rated outdoor LED strips are a testament to this, offering superior protection for outdoor applications. These strips are designed to withstand harsh weather conditions, being fully protected against dust and temporary immersion in water. Often sold by the meter, they provide flexibility for projects of any scale, from residential gardens to commercial facades. The strips deliver high luminosity and are available in different color temperatures to create the desired ambiance. Their durability, high protection rating, and direct-voltage options make SaveEnergy's IP67 strips a leading choice for consumers and professionals seeking a robust and lasting outdoor lighting solution.
Key Product: Fita LED Externa IP67
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, suggesting increasing engagement. While specific sales volume is unavailable, the growing search interest implies a healthy and expanding market for these outdoor lighting solutions.
Search interest for waterproof outdoor LED strips shows a clear upward trend, particularly in recent months. This indicates growing consumer interest and adoption of this product for outdoor living enhancements.
Google Trends (12 Months)
A mega-influencer and entrepreneur in Brazil. Her new multi-million dollar mansion, which is under construction, is expected to feature significant high-end outdoor lighting, setting trends for her large following.
Azul Light, Stella
High-end residential projects for affluent clients, including celebrities, are featured in Brazilian architecture and design publications, showcasing the latest trends in technology, including outdoor lighting.
An influential architect and interior designer in Brazil whose projects are featured in design publications and are instrumental in introducing and popularizing new products and technologies to celebrity clients and the public.