Shampoo · US
Scalp-Focused Shampoo
• These shampoos are formulated with active ingredients traditionally found in skincare to address scalp health. • They aim to create a healthy scalp microbiome, which is the ecosystem of microorganisms that protects the skin on the head. • Formulations often include ingredients like AHA/BHA for exfoliation, peptides for nourishment, and microbiome-balancing serums. • The focus is on treating the root of hair issues, promoting healthier hair growth from the scalp.
Trend signal
Consumers are increasingly prioritizing long-term scalp health and microbiome balance, driven by the wellness movement and the "skinification" of hair care, seeking advanced solutions over temporary fixes.
Observed price range
USD 3.97–60
Brands in this theme
Briogeo, Nizoral, OUAI
Why it is trending
• There is a growing consumer understanding that healthy hair starts with a healthy scalp. • The overall wellness movement has influenced consumers to take better care of their scalp's microbiome. • The "skinification" of hair care has led to the incorporation of advanced skincare principles and ingredients into hair products. • Consumers are seeking long-term solutions for hair health rather than quick fixes.